There has been much speculation about why Dior kept Depp on as the face of the brand, despite mounting pressure to do so. The move angered many, but commentators weren't that surprised. Johnny Depp is pictured main on October 17, 2021, in Rome, Italy. These fashion companies live in their own bubble. This new contract renewal makes it loud a clear that Depp is proudly the face of the Sauvage fragrance, posting Fearless yet human, just like Sauvage on a partnership post with the actor. Whats unclear is how the major studios will respond to him. Johnny Depp's endorsement deal with Dior is working out for the fragrance company. On Monday, the official Dior Beauty Instagram account posted photos and videos of Depp backstage at one of his rock concerts in Paris, lensed by famous shutterbug Greg Williams. The cologne has stayed on the bestsellers list, with internet searches for Sauvage also increased by almost 25%, according to the beauty website Cosmetify. by Peter A. August 20, 2022. 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All Rights Reserved, Robert Pattinson sports a skirt at Diors Paris Fashion Week show, Anya Taylor-Joy stuns in sheer gown at Critics Choice Awards 2023, Elizabeth Taylors lucky charm 1961 Oscars dress found, up for auction, Dior is bringing back Princess Dianas iconic Met Gala handbag, sparked accusations of cultural appropriation, All the celebs at Paris Fashion Week February-March 2023: Halsey and more, Costume Designers Guild Awards 2023 red carpet: Cate Blanchett, more, All the celebrities at Milan Fashion Week February 2023: Dua Lipa, more, Daisy Jones & The Six premiere: The best red carpet looks. But the silence, at least on the part of Dior, which did not respond to multiple emails requesting comment, seems less measured than calculated. It's interesting after Amber first made her allegations against Johnny, the Sauvage commercial stopped airing on TV. Depp has been featured in TV commercials, in-store displays, and on social media. It's apt," Depp says. They live in a world where they are used to facing controversy.. And his ads. However, since its initial launch in 2015, it has seen continued success globally.". And while it does, fans will keep loving them both. Following Heards accusations of domestic violence and Depps ill-fated libel case against The Sun in 2020 for branding him a wife-beater, when Justice Andrew Nicol said the defendants had proved their allegations against Depp were substantially true, Dior not only maintained their collaboration with Depp but also released new ads. Related: Johnny Depp Officially Revives Career As expected, Heard has officially Josh Gad Got To Be A Jungle Cruise Skipper At Disneyland And Now I Need Him In The Dwayne Johnson Sequel, Pedro Pascal Talks Possible Boba Fett And Ahsoka Crossovers In The Mandalorian Season 3, After Splits From Situationships With Pete Davidson And Eric Andr, Emily Ratajkowski Seems To Have Moved On, Aubrey Plaza Has Been The Subject Of Underboob-Related Awards Show Rumors. The Dior promotional campaign currently circulating creates an image of Depp as "uncompromising, deep and authentic. " While the actor has continued making film and tv, his recent projects have been smaller. As we first told you Johnny's OG ad started getting some prime time placement on FOX after he scored a courtroom victory against Amber and now he's got a new deal that will last for years. Of course, Depp became the ambassador for the fragrance back in 2015, before the accusations of domestic violence and the subsequent legal proceedings. 36,618, This story has been shared 36,131 times. "Johnny Depp is still the face of Sauvage, because Dior aren't idiots," one supporter said, while another wrote: "Shout out to Dior for practically being the one sponsor left for Johnny Depp that hasn't turned their back on him. Still, despite the company's firm stance when it comes to keeping Depp as the face of Sauvage, they can't escape the fact that the name is pretty awkward. What is his net worth in 2022? The stars, who wed in 2015, had their union officially dissolved in January 2017, months after Heard filed for divorce. After Depp lost a libel case against The Sun newspaper in 2020 after they called him a 'wife beater' in a published article, he was dropped by several big name companies, including Warner Bros when he was fired from their film Fantastic Beasts: The Secrets of Dumbledore. At $160 a bottle, that's over $4.5 million a day in sales.". Allegedly Raced UGA Assistant Before Fatal Crash, 2023 EHM PRODUCTIONS,INC. Refresh page, Presented by Lauren Sherman, chief correspondent for The Business of Fashion, said she thought Dior was taking the position of all publicity is good publicity, which clearly worked for the brand, given the sell-out of their products across multiple countries. 2022-08-29 02:21:00 - /. We have mutual Facebook friends and used to share a blogging platform. The events of recent years will be a smudge on his career regardless of how the courts see them, but there's no denying that Johnny Depp has left his mark on the movie industry. That despite the fact that the majority of Diors sales come from womens wear, and its womens line is led by a female designer whose first show included shirts with the Chimamanda Ngozi Adichie line We should all be feminists despite the fact the company created a women@dior program to encourage female professionals its support of Mr. Depp will not be seen as subverting those positions. A second Instagram post shared on Tuesday showed a bottle of Sauvage next to Depp's guitar, and Dior Beauty included a quote from Depp in the caption about how the scent brings back memories for him. Johnny Depp is back to endorsing a controversial Dior fragrance after his defamation lawsuit against ex-wife Amber Heard finished in June. Depp has signed a seven-figure, multiyear contract with Dior to resume his role as the face of the French fashion house's fragrance Sauvage, a source close to the deal has confirmed to Insider. Sauvage can mean "savage," "wild," and "fierce," according to Collins, none of which are a good look under the circumstances. Jeremy Clarkson responds to reports hes been sacked from Who Wants To Be A Millionaire? The shows have been used as the basis for Dior's new Sauvage ad with Depp, which shows him preparing to hit the stage for the last of the series of concerts, which took place at the iconic Paris L'Olympia on July 25. Depp was "asked to resign" from Fantastic Beasts 3 following the 2020 verdict. They live in a world where they are used to facing controversy.". "The House of Dior has long been committed to promoting diversity and has no tolerance for discrimination in any form," it read. And it may say as much about our tolerance for bad behavior and our relationship to celebrity (and cancel) culture as about the marketing model of luxury brands. Its rumored that the star was paid between $3 and $5 million for the advert. Dior.". "Two years had gone by of constant worldwide talk about me being this wife beater. "These fashion companies live in their own bubble, it's like The Devil Wears Prada. Reactions are no longer knee-jerk. While the trial between Johnny Depp and Amber Heard is finally over, the demand for Depps Dior Sauvage has shot by 50 percent during the proceedings of his defamation trial. The American actor's relationship with the French company is summarized in seven years of successful agreements that have strengthened the image of both Aktor yang lulus. Hes still the face of their cologne Sauvage, definitely gonna get me a bottle to show my support., Another post read: Johnny Depp is still the face of Sauvage, because Dior arent idiots.. WebJohnny Depp Blake Lively Arrives au dfil de mode automne-hiver 2022/2023 "Balmain" lors de la fashion week de Paris. You can. Send me email updates and offers from TMZ and its Affiliates. There was a problem. After all, while Depps movie career many have hit the skids, hes still earning millions for his film star looks and charisma in ads for Christian Diors Sauvage fragrance. June 1, 2022, 6:42pm. When looking for a celebrity to represent a product, it's vitally important for companies that they pair with the right person for the job. The screen star was sued by ex-husband Johnny Depp over a 2018 op-ed for "The Washington Post," in which she said that she was a domestic abuse survivor. Armchair Imagineer. Depp has been the face of the fragrance since it launched in 2015 and while it took some blowback when the legal drama between Depp and Amber Heard began, it decided to keep the relationship going. A response to the extreme vitriol unleashed against Ms. Heard is brewing in the digisphere, which serves as a reminder that the real issue is not celebrity or fragrance or branding, but a relationship that veered into physical and emotional violence. View All Result . Was Dior cancelled? "I am overwhelmed by the outpouring of love and the colossal support and kindness from around the world.". Anyone can read what you share. Thank you for signing up to CinemaBlend. Now, during his ongoing defamation trial, the public is using the hashtag #ThankYouDior. "I wasn't aware of that, but it doesn't surprise me," Depp said (via Variety). Acting as a proxy for the idealised loyal wife, Christian Dior continue to stand by their man. That strategy seemed to pay off, with many fans buying Sauvage on sites like Sephora and Ulta as a show of support during the legal proceedings, as the Wall Street Journal reported. The claim was shared by Twitter user John Pompliano who cited a January 2022 article from Marie Claire where they dropped the mind-boggling stat. Johnny Depp would make a surprise appearance at the 2022 MTV VMAs. Although, as Hypebeast points out, the fashion brand "did limit its presence and connection with the 'Pirates of the Caribbean' actor during the height of the abuse allegations.". We are deeply sorry for any offense caused by this new advertising campaign, which was meant to be a celebration of the beauty, dignity, and grace of the contemporary Native American culture.". 40,903, This story has been shared 36,618 times. And it likely wasnt simply the result of the defamation verdict going in his favor, as it seems the company saw success with Depp throughout the year. At the top of the list is French luxury fashion house, Christian Dior. Youd think the associations between being wild and animalistic might prove to be poor taste following Heards accusations of domestic abuse against Depp. Were n't that surprised many, but it does, fans will keep loving them both,! In-Store displays, and on social media of the brand, despite mounting pressure do! 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