Cortland Partners currently operates in Southeastern U.S. markets such as Atlanta, Charlotte, Orlando, and Houston, so the products usually arrive to ports in Savannah, Ga., or Houston. - 8/28/2019 Hey Hannah! 3424 Peachtree Rd NESuite 300Atlanta, GA 30326, 121 West Trade StreetSuite 3000Charlotte, NC 28202, 14675 Dallas ParkwaySuite 550Addison, TX 75254, 537 Steamboat RoadSuite 200Greenwich, CT 06830, 1177 West Loop SouthSuite 1670Houston, TX 77027, 25 Old Broad StreetLevel 9 Leaf A, Tower 42London, England EC2N 1HQ, 2 Riverside WayWhitehall WaterfrontLeeds, England LS1 4EH, 300 Park Avenue SouthSuite 200Winter Park, FL 32789. 2801 W. Logan. You can then attract higher quality folks. So, lot of room to grow in the business that we're doing. On the latest Walker Webcast, CEO Steven DeFrancis joined us to discuss his strategic approach to systemization, his focus on building a stellar team, and his approach to growth. So, having built the capital infrastructure to get capital that we then have control over at the same time of building the execution infrastructure to perform for that capital. And then the following week we'll be joined by John Kotter renowned Harvard Business School Professor on leadership to discuss his new book Change. We could have never done that if we had done each of those with a host of external vendor relationships as opposed to a team internally that worked on everything. Say yes to a career you love. That team actually started whenNed joined us a number of years ago, but then as we really wanted to grow in the fund business, we talked to a number of groups, number of placement agents and really how we ended up building an internal team is all the placement agents we talked to were in complete agreement that there was no need for another multifamily manager. Cortland Engaged Employer Overview 569 Reviews 120 Jobs 913 Salaries 80 Interviews 179 Benefits 91 Photos 164 Diversity + Add a Review Updated Feb 23, 2023 Find Reviews Clear All English Filter Found 548 of over 569 reviews Sort Popular Popular COVID-19 Related Highest Rating Lowest Rating Most Recent Oldest First 3.7 68 % | Cortland is a product-to-people . They want to work for a brand that really means something and stands for something premium in the marketplace, and it also really pays huge dividends on the marketing side. See if Cortland is hiring near you. But thankfully there's so much opportunity, as you know, within multifamily in the markets we're in. I think, what is so much easier today for us having created the capital structure that we have is two things. Sounded great on paper, was very efficient, and really from the 90s forward propped up this whole cottage industry of B2B vendors in the multifamily space where you could buy almost every part of your business on a per unit basis. After digging into that a fair amount, we realized that there was really very little, you know as an industry, we pay very little respect to the folks who are turning wrenches if you will. We had to insource, a lot of those functions so you could turn the process around from each project being bespoke and turn it into more of an assembly line where different teams are attacking each project at different points along the process and timeline to execute that project. Receive one month of free rent or a waived security deposit on approved credit. If you look at Atlanta, you mentioned we're number one owner, number one owner in Dallas, in both of those markets were the number one owner and were mere basis points of the total. Our ability in markets where we have 20 or 30 assets in a given market, the way SEO and search works just having everything branded with a similar name really helps drive search straight to our website and straight to our product, our locations. We are one of the largest multifamily firms in the US, the Top Brand Performer for online reputation among property management companies. Like one or two percent of the total supply. Need to find a different location? But Cortland really focused on that. 2824 N. Orchard. When you're trying to hire, it's a war for good talent out there, and you really want to hire best in class folks. Then the second piece is once they get in you've created a culture at Cortland that is very unique. Much of the companys systematizing is preventative maintenance, but Steven and his colleagues also realized years ago that, while not everyone can afford a very expensive home, nearly everyone has pride in where they live. Tue: 9am - 5pm. I If you put yourself back at that time in mid-2009 folks were still talking about a double dip, was the economy ever going to come back, the recovery was not as obvious as we'd like to think it would be today. Cortland was founded in 2005 with a focus on multifamily development in Atlanta. While discussions, like the one I had last week with Matt Kelly of JBG Smith and with Steven today are primarily focused on the commercial real estate industry; the discussion with Kerr on culture and leadership is applicable across industries and contain lots of life lessons. Pros. The training that you've given them is sort of applicable across the Cortland platform. 5470 Glenridge Dr NE. Learn more about Steven DeFrancis and connect with him on Twitterand LinkedIn. We recently, by example rolled out a concept we call the Leasing Hub, which is instead of having leasing agents in every property who are fielding calls, inquiries from new customers, we centralize those folks. Tenant cannot sleep do to quiet enjoyment disruptions from next door tenant at 2-3-4AM fighting. That was part of the rationale behind us insourcing our interior design team which allowed us to create the building materials business which will lead us over to Asia to create the material sourcing part of the business and then pair that with the construction execution piece really to systemize that product delivery at really high quality, but a very affordable price. Willy Walker: You talked at the top of the discussion about capital and about when Cortland had 1,000 units and how hard it was to get LPs to invest in the vision and in what you were building. Our Offices +1 (888) 525-8488 cortland@cortlandcompany.com USA Anacortes, WA 1012 Second Street Anacortes WA 98221 +1 (360) 293-8488 USA Houston, TX 10633 West Airport Blvd Ste 300 Stafford TX 77477 +1 (832) 833-8000 EU The Netherlands Galvanistraat 115 6716 AE Ede The Netherlands +31 682 101 602 We all met in the same bar after work to figure out what we did wrong that day. But to your point about how we're going to grow, Im a big believer in taking a step back. You go through a talent selection process that is, I would put forth, more rigorous and more focused than many companies that I interact with on a consistent basis. Willy Walker: You talked about brand and the customer experience. That discussion has been watched by over 67,000 people on YouTube replay and I had someone at Denver International Airport walk up to me out of the blue last week and say that he just finished listening to the podcast on his flight from New York to Denver. And so, we felt that if that did manifest and we did find ourselves in a market that was going to be tilting towards a clientele that had more disposable income, higher education, was older on average, that would lead to a market really where the previous environment of really commoditized multifamily housing would likely transition to much more of a consumer product and really today a consumer service. Browse jobs and read about the Cortland Dallas location with content posted anonymously by Cortland employees in Dallas, TX. We are the dreamers, designers, and doers behind our living spaces and experiences, from the way we make our residents smile to the features we design and place in our homes. So first of all, was product design quality, second was product quality, how long that product will last, third, was the ability to now control schedules. And like a lot of things that worked great until it didn't. It just makes us so much better at the execution side of our business because we're not having to go line up 10,000 moving parts, whether it's a committee approval for this external LP or a contractor or a construction and bonding agent. Before I introduce Steven and dive into our discussion, I want to thank Mike Altman, David Dixon, Brad Brown, Ned Stiker and the other members of the Cortland team for all they have done to make Cortland the amazing company and partner it is. But because we're so much closer to what's going on, we're much closer to the head of the line so as things are moving around and expectations are moving around, we can adjust on our side, so it doesn't slow us down and what we're doing over here. Steven DeFrancis: Luckily, Im not solely depending on my fantastic leadership. Steven and his team manage a portfolio of multifamily assets located in 11 states primarily throughout the Southeast, Midwest, and Texas. Willy Walker: If you're only successful, and by only, it's a very relative term, on 4% of the deals that you underwrite. Find the Cortland Dallas address. 28:46 - Cortland maintains a high level of standardization. A spokesperson for. Resident Questions Did you focus on that at all? Thanks, and have a great day. Willy Walker: One of the things that you talked about standardization in the sense of the experience from a client standpoint. Listings. As you know, Willy, we started a brand for 55 plus which we call the Tiva a number of years ago. But to your point about all the stuff we've underwritten, what we decided a number of years ago was to invest in a bigger team so we could put an investment team in each of the markets that we're in, so we weren't trying to do all this acquisition from a central location where we really didn't have the local market knowledge that we would like to have. The second part of your question is really what about this change caused us to in source all these parts of our business and if you believed at that time that we were right regarding the transition in our clientele which they could afford to pay more, which everybody liked. $1,200 - $2,050. Next, Willy and Steven dive into more detail concerning Cortlands consistency of assets. We did it because that was the capital that was available. Learn about their Real Estate market share, competitors, and Cortland's email format. That allows us to underwrite a huge volume of potential opportunities, it's really inefficient. Thank you, Steven. Cabinets, counters, tile, light fixtures, plumbing fixtures, flooring rob hooks, doorknobs, peep holes, you name it. We are looking at other product types within housing. Contact Us. Since its founding in 2005, Cortland has expanded into a global, vertically-integrated multifamily real estate investment, development, and asset management company. Id like to think and Brad Brown, my acquisitions chief swears we've never paid more than somebody else for a property. Monthly Rent. About Cortland Uptown Altamonte. So, what we talk about most of the time here, is how all the effort here goes to maintaining that focus on being a great investor and being a great operator and then the capital will find us. What did Steven and his colleagues see, Willy wonders, that led to the shift? Links. Resale Documents. 42:08 - Willy and Steven talk about the market now and Cortlands strategy. Steven DeFrancis is the founder and CEO of Cortland. Customer Reviews are not used in the calculation of BBB Rating. Willy Walker: Thank you Susan and good morning everyone and welcome to another Walker Webcast. Talk us through those major moves there or investments that you had to make that were somewhat out on a limb vis-a-vis, the competition at that time. Thank you for such a fantastic and thorough review of our community! What's the worst part of that? Whether it's delays of materials hitting the site, or a sub falls on the job, or units aren't ready. Cortland is the largest owner and operator in the cities of Atlanta and Dallas, as well as in the entire state of Texas. A good example, we decided about five years or so ago we decided to let everybody know who worked on site, every community manager and service manager, that there is no amount of money that they are not licensed to spend to make a customer happy. The Residence Life and Housing Office at SUNY Cortland is committed to providing safe, civil, and vibrant living communities in support of our academic mission. We talked a lot about how we're going to make mistakes and that's okay, just try not to make them more than two or three times each. Willy Walker: And in most of your markets Steven, you are a top five owner. Again, we were trying to figure out how to build this machine to create really high-quality product, very affordable price, very little volatility in the delivery schedule, etc. So, we brought in a gentleman and broke facilities out from the more traditional property operations and created a separate reporting tower for all of the folks in operations. So to your point looking at all the ships on the board, we didn't make the ships move any faster, but at least we now had consistent information about when they were going to get to the port in LA or the port in Florida. Business Profile Highmark Residential (Corporate Office) Apartments Headquarters Multi Location Business Find locations Contact Information 5429 Lyndon B Johnson Fwy STE 800 Dallas, TX. After all, as Steven says, Cortland is at heart a consumer-facing operating business that happens to need capital, not the other way around. We offer positions as builders, designers, engineers, analysts, experience curators, and everything in between. So, instead of calling in the more traditional model where if you're looking for an apartment in Denver and you call one of our locations in Denver, if they can't help you, which is fairly likely, because all the properties sit at 95% occupied. *In Canada, trademark(s) of the International Association of Better Business Bureaus, used under License. Speaking of life lessons, we have Bob Glazer renowned TED talk speaker and Acceleration Partner Founder joining us next week. But there are few who've been able to create the capital formation capabilities that you have at Cortland. And then, use a good strong local team that can take that data and take what they know about what's going on in every part of their market, every day, it just allows us to be better at choosing where to lean into what we're offering versus throwing a dart at a board and hoping that this deal works. Willy Walker: Well, as I said at the top of our discussion, the partnership between W&D and Cortland has been a big part of our success over the last decade and Im deeply appreciative of it and Im also appreciative of you taking the time to join me today and talk about how you've made Cortland the success that it is today. Im assuming you had to get market returns for your LPs, but your GP return dragged as you were investing in the business. So, we just said okay, well we've done a lot of other things ourselves, we'll figure this one out too. We hope the information will help you find an . Learn more about Willy Walker and connect with him on Twitterand LinkedIn. Wed: 9am - 5pm. By 2011, we owned and managed 5,000 apartment homes and meaningfully accelerated our plans to build a company that could deliver unique value to both our residents and partners. What was the impact, going to be from the meltdown of a single-family mortgage crisis? So, thank you Steven, very much for taking the time. And then, in the middle of September Im going to do my first live Walker Webcast interviewing with Eric Resnick CEO of KSL Partners to discuss the hospitality and leisure industries as KSL owns lots of hotels, resorts, and ski areas. Willy Walker: So, your brand, your customer experience, and your cost of renovation, are all competitive advantages that allow Cortland to pay higher for an asset, lower your cost of rehab and then be able to make up for it in the rents, you can charge, because the combination of lower cost on the rehab and then also the brand on the rents allows you to have a unique competitive positioning as it relates to acquisitions. Hours. As it drug on and we got into the middle of 2009 and we had been playing defense for two years, at that point, we decided to do a pretty significant research project to try to, the goal was to try to determine where the market was going. Choose from one of the three topics below to let us know what we can do for you today, and we'll reply as soon as possible. And so, it's a wildly competitive marketplace right now and you're seeing CAP rates continue to chink down and chink down. Say yes to a career you love. Back when we got started really doing this heavy value add, no investor wanted to do it. I look forward to speaking with you! Instead of saying Okay, I also have these other 30 locations in this market, let's talk about how we can find the right spot for you, if it's not right here. You still had the vast majority of households growth taking place in the suburbs, where folks where not making the same type of wages, as the folks who were moving into these new in-town developments. The vision also prompted a focus on brand. Those learnings really were helpful because there were times over the last 10 years where we would have 10 or 15 pretty major development or renovation projects and these renovations where 20, 30, 40 thousand dollars a unit. So, talking about engaging interaction discussions it's a true pleasure for me to have my friend and amazing CEO Steven DeFrancis joining us today. Get Directions. Through our integrated business model, our enterprising team, and our commitment to placing the resident at the center of our decisions, were aiming to set a new experience standard for the apartment industry one community at a time. Cortland Mallard Creek 500 Solano Dr Charlotte, NC 28262 1-3 Beds 1-2 Baths 740-1,454 sqft $1,455 - $2,118/mo Local Information Map Schools Shop & Eat Google -- mins to Commute Destination Description (704) 327-6476 Come Home to Cortland Mallard Creek So, I won't say we won't ever do something different, but we're not looking at something today. Steven and his team manage a portfolio of multifamily assets located in 11 states, primarily in the Southeast, Midwest, and Texas. So, it's really two pieces; it's maintaining that ability to be the best to your customer, but also the ability to create the infrastructure to process a lot of throughput, and whether it's development or acquisitions or value add renovations, the whole process of creating product before you then manage and operate the product. In part, the Cortland brand developed naturally through the companys consistency of assets; however, the company has also intentionally worked on its brand in order to create passion among human capital and help with marketing. Visit Website. I have strong belief that if we continue to perform for the capital, they're going to find us. Senior Lifestyle Corporation 55 2.8 Write a review Snapshot Why Join Us 558 Reviews 143 Jobs 1.4K Salaries 104 Q&A Interviews 14 Photos Want to work here? 3424 Peachtree Rd NE Ste 300. 10:19 - What about the companys change led to insourcing? 201 Jobs. In this episode of Driven by Insight, Willy . We're here to help our residents, clients, and communities across the globe. When you go stay at a Marriott versus a Hyatt or whatever else. During the economic downturn in 2008, we decided to shift our focus from developing communities to acquiring and renovating existing multifamily communities all with a vision to challenge the conventions of the traditional multifamily industry through better living spaces and experiences. Nearby Apartments. So those two things kind of had to come together to create that better client experience. Competitors. But we felt that there was an enormous opportunity that we could capitalize on if we really pivoted the whole business to focus on our customer as the true client. Cortland at the Hill. At Cortland, you'll feel empowered to define your career path, take on new challenges, and make a difference. Copyright 2017-2020 Walker & Dunlop, Inc. Cortland Design is our in-house, award-winning interior design and architecture firm. Steven DeFrancis: Well, obviously there is an enormous amount of capital looking to get into multifamily which is driving down the CAP rate environment. Steven explains Cortlands decision to invest in research into where the market was going as the recession continued, and about the companys pivot in terms of clientele and customer focus. It's going to be a real kick for me to have Dr. Kotter on the webcast as he was my leadership Professor back at HBS in 1994 which is dating both Dr. Kotter as well as myself. We will get back with you shortly. Learn more about Cortland. Cortland Build is a global, concept-to-completion construction delivery firm specializing in multifamily new build, commercial construction (amenities), and renovation. He has looked at other product types within housing, and his main aim in each market is to achieve the desired asset base and scale. Once we brought that in-house, we then realized that we could do a better job on the material side and so Darla partnered with Clay Landers who runs our construction group and they started working with an importer, to again, we were not going directly to Asia to source materials were working with an importer to cut out some of the middlemen on this side. Where others see a square foot, we see a story. As CAP rates continue to take down, we're getting closer and closer to zero, so at some point that can't go any lower intuitively. There are, of course, opportunities that Cortland could take to move into other asset classes within multifamily housing, or even different commercial real estate classes. Historically who had looked at their investor as a client, and a lot of folks still look at it that way. The best way to keep your customers happy is for them to not have the air go out in August; not for it to go out and fix it really fast. At that point coming out of the downturn, you are looking at between the 01 recession, the focus on the single family and then the GFC you are looking at over a decade of under development of multifamily. Cortland Corporate Headquarters and Office Locations. Cortland Headquarters and Locations - Learn more about Cortland's locations by map by and/or jobs. Please reach out to me directly at 214.496.0727, or email me at mary.stevens@cortland.com. Cortland | 42,444 followers on LinkedIn. We have a very empowering culture; we give folks a lot of empowerment to be fairly independent in their work. Cortland Apartment Building and Tenant dispute. And so, we felt that if we were really going to meet the clientele where we thought they were going what we really had to do was insource all these parts of our business to really control all those touch points. Sincerely, Mary S. Community Manager. Willy Walker: It makes two of us, it makes two of us. This long-term vision, in turn, drove all areas of the business, from hiring to design. Through local inspiration and research, this team strategically composes resident-centric communities and intentionally creates spaces for an elevated experience. To your point you made systemizing appliances and plumbing fixtures and all these things so you get as much customization as possible, which makes nothing will make the service teams job easier is when things don't break. So that definitely has paid dividends, the real value on the brand more than anything else is the passion that it creates amongst the human capital. Since then, weve become a global, integrated multifamily investment, development, and management firm focused on delivering resident-centric, hospitality-driven apartment living experiences. But we do believe that all the value we bring to the table to create alpha is good if returns are in the 20s. Apartment Services. There are plenty of people in the multifamily industry who say brands make a difference in hospitality. That was a bit of a change for us, and I think a lot of folks in multifamily over this cycle. So, talk about a kick to the pride; I couldn't even pay them to represent us. It doesn't have to be brand new. The company employs more than 2,000 associates and owns and manages over 65,000 units today with a current acquisition pipeline that will push that number over 70,000 by the end of the year. It allows us to invest in more unique human capital as this business gets more and more experiential. 51:39 - Will Cortlands main focus going forward be service or capital? What's the best part of that? Then you have a much lower failure rate and then a better system of maintaining that product so you know when you have something that's been repaired three times for the same problem you're probably going to have an issue. If you think about the way most products or most developments are done or acquisitions or value add projects, they are really managed in a very bespoke basis with an internal acquisitions person or a developer and then external execution, whether it's design, architecture, construction, or construction management. Founded in 2005 and headquartered in Atlanta, Georgia, Cortland Partners is a global, multifamily real estate investment firm. It tends to grow on itself so once you start with a small nucleus of really high-quality people, they attract higher quality people who want to work with them. But the reality was they were going to demand a lot more from a level of service and experience that we had been used to providing in the multifamily industry. Featured Communities Florida AXIS Delray Beach Florida Bainbridge at Westshore Marina Florida The result of under development of multifamily in the Sunbelt markets in the early part of the 2000s because of the heavy focus at the time on homeownership followed by a pretty long and protracted downturn where nothing was being developed in those markets. It's about starting with a process through testing, we use an industrial psychologist to do all this work. At the same time because of the ECHO boom, the demand was growing significantly so that just pointed to an enormous opportunity assuming the market did recover. Because you've standardized across the country that property manager can actually move from Atlanta to Dallas or to Phoenix and find the same systems. Get a D&B Hoovers Free Trial. Cortland's team is comprised of people committed to challenging the standards of conventional apartment living. And then create a better living experience which would create more demand at our assets and eventually lead to better returns for our investors. Get a great Cortland, NY rental on Apartments.com! In this episode of Driven by Insight, Willy interviews Steven DeFrancis, the founder and CEO of Cortland. As a top 50 apartment owner and operator, Cortland has a brand and reputation of success and customer service. And we put almost no focus on the team that actually keeps our existing customers there, which is you know in business is the exact opposite way to maximize your bottom line. The really important thing that was cut out was the volatility of delivery and timing and product quality. 2849 N. Orchard . That team, by the way, is now about 40 people and we're still always struggling to stay current to keep up. But one of the things that you did Steven, is you brought on amazing talent in Ned and in David and others to really create this capital formation function inside of Cortland. Don't get too excited about AUM, it's more important that we're delivering that service every day, and obviously I know it takes both but Im trying to get at a little bit of what's the focus? Company Overview. Use our search filters to browse all 100 apartments and score your perfect place! And so, we feel that our model is getting progressively, creating this alpha through operations and the systemization of the product creation we think is driving ever enhanced outperformance the lower CAP rates go. We are one of the largest multifamily firms in the US, the Top Brand Performer for online reputation among property management companies(Reputation.com, 2022), and aGreat Place to Work-Certified Company(2022). Ms. Sarah DeFrancis, Manager of Communications. He is also a member of the Real Estate Roundtable, the Urban Land Institute, and the National Multifamily Housing Council. As you sit there and think about the next 10 years, what's more important to you; continuing to build on the capital formation side or continue to stick at, it's day-to-day operations and the blocking and tackling that actually brings the capital? We did probably a dozen or so projects in that brand and we've been sort of moving out of that. 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