Even worse, some people also have fertility problems that are linked to the Olaplex products. "We have full confidence and believe in the safety and efficacy of our products," the company continued. Experts say consumers should consult their stylists or a dermatologist if they're experiencing hair loss to help determine the cause. Despite the foregoing, Olaplex products remain on store shelves, the complaint shares. There are thousands of people all saying the same thing. Every one of Olaplex products pass this HRIPTT test.'. Many people buy used Olaplex on sites like Mercari and it is something else filling an Olaplex bottle. Some 30 customers are suing Olaplex, a luxury hair care brand. Last Updated on February 21, 2023 3:47 PM, demanded that the ingredient be phased out. Damage and excessive hair loss, buyer beware!!! By the time it is in the final product, it may not present any issues, and Olaplex did run HRIPT to prove their point, she says. Olaplex CEO JuE Wong. Bloomberg Daybreak Asia. Add Your Comments. "As a matter of good customer service and in view of the false information circulating on social media arising out of the events in the European Union, Olaplex voluntarily chose to reimburse consumers who contacted them with lilial-related concerns after March 1, 2022," the filing said. Olaplex's statement added that there are "a wide variety of reasons for hair breakage or hair loss," calling the allegations in the lawsuit "baseless accusations." Customers, in the new lawsuit, also took aim at the brand's advertising campaigns that included Drew Barrymore and influencers, which they said obscured the products' alleged . Celebrities, YouTubers and influencers such as Kim Kardashian have all sung the product's praises in recent years. Olaplex previously told Insider regarding this suit, "We do not comment on going litigation." The brand known for its ability to repair damaged hair is facing its biggest challenge yet: repairing a damaged reputation brought on by numerous consumer complaints and pending lawsuit. , updated 'Olaplex products do not cause hair loss or hair breakage. The plaintiffs are collectively seeking $75,000 (62,200) in damages. Markets never sleep, and neither does Bloomberg. 'We have publicly released the HRIPT test results for all of our products. "We have full confidence and believe in the safety and efficacy of our products, which are thoroughly tested in-house and by independent third-party laboratories.". Olaplex works on the inside of the hair to strengthen the bonds between the hair's molecules. Olaplex products do not cause hair loss or hair breakage, a representative from Olaplex tells BeautyMatter. The lawsuit is the latest controversy for the ultra-popular hair-care brand. The case, which was not filed as a class action (more on this below), accuses Olaplex and Cosway of attempting to conceal the dangers of their products, leading many users to believe that their hair loss and scalp issues could be symptoms of a dire health condition.. In January 2023, a complaint was filed against Unilever from a customer who said she suffered scalp irritation, burns, and hair loss from TRESemms shampoo products, which contained undisclosed levels of an ingredient called DMDM hydantoin (DMDM). 3, but that isnt very comforting. If you would like to change your settings or withdraw consent at any time, the link to do so is in our privacy policy accessible from our home page.. Lilial was once used as a perfume in cosmetics, until the European Union banned it from March 2022 due to its impact on fertility. Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp. 2 min read. 0, Olaplex No. ClassAction.org is a group of online professionals (designers, developers and writers) with years of experience in the legal industry. But the reports of hair damage and requests for refunds come as the company faces two lawsuits and a steep drop in its stock price since going public last year. Olaplex lawsuits First Olaplex lawsuit was filed on February 9, 2023, in the U.S. District Court Central District of California 28 women moved forward with a claim against Olaplex for causing hair loss, blisters and bald spots. 4, Olaplex No. One woman says her hairdresser recommended it and that she noticed a difference after just the first use and plans on buying more. Olaplex products are safe and effective, as millions . David Williams/Bloomberg via Getty Images Lilial was previously used in small amounts as a fragrance in Olaplexs No. As mentioned, these reviews are not all for the one with an Olaplex lawsuit. However, this rebuttal does seem a bit late as consumers have been complaining for months about breakage through various online channels.. According to the lawsuit, many other purportedly safe Olaplex products contain panthenol and other ingredients well known in the beauty industry to be allergens and irritants that can cause allergic contact dermatitis, hair loss and scalp injuries. 3 min read. Insider has previously reported on Olaplex customers who said they experienced hair loss and got refunds. The Olaplex brand, widely available in popular beauty stores and online, is marketed to restore damaged hair and protect against breakage. Learn all the details in this week's episode of #WhatsUpInMakeup on my YouTube. Sign up for notifications from Insider! 9. It repairs broken bonds and rejuvenates your hair. In 2020, the EU's European Commission classified lilial as a reprotoxic, a chemical that adversely affects fertility and fetal development, and a ban on the fragrance went into effect in March of 2022. The company has denied the claims made in the lawsuit, telling "GMA" in a statement, "Olaplex products do not cause hair loss or hair breakage. With regard to the Olaplex products one-time inclusion of lilial, a synthetic scent ingredient, the lawsuit says the European Union Scientific Committee on Consumer Safety in 2020 demanded that the ingredient be phased out of hair and beauty products by March 2022. An advertisement for Olaplex hair products. Olaplex's image troubles come at the heels of the company's declining streak since going public in 2021. Company faces lawsuit alleging its products cause hair loss. A review of an archived version of Sephoras website shows that the beauty retailer required Olaplex to remove lilial from its products in 2020 or early 2021, the case says. Nearly 30 women are suing hair care brand Olaplex for negligence and false advertising, claiming their products contain allergens and irritants that caused them hair loss and dry, brittle hair. A network of celebrities, salon workers, and influencers were hired to boost the product and given marketing materials, training, or other information, to make "false or misleading statements," according to the lawsuit. BeautyMatter 2023 In 2019, Olaplex won a second judgment against beauty giant LOral after Olaplex accused the beauty giant of stealing trade secrets in a meeting in California in 2015, when the companies were conducting a due diligence process. (Bloomberg) -- Olaplex Holdings Inc. is facing a lawsuit filed by about 30 consumers who allege the company's products damaged their hair and scalp . According to the Olaplex class action lawsuit, the Olaplex No. It is difficult because they are trying to do active damage control (no pun intended) with consumers by promising these products are safe and will not cause hair loss, but each action they are taking could be used against them in litigation.. I stopped olaplex 4 months ago and guess what? Top editors give you the stories you want delivered right to your inbox each weekday. Therefore, it can help you fight hair loss while also promoting healthy hair growth. In more serious cases, exposure to the allergens in Olaplex items can trigger an auto-immune response, such as alopecia areata, the suit . Olaplex products are safe and effective, as millions of our customers can happily attest. The plaintiffs are seeking unspecified monetary damages and an injunction to stop Olaplex from making false claims about its products. Live from New York and Hong Kong, bringing you the essential stories from the close of the U.S. markets to the open of trading across Asia. The Olaplex range includes shampoos, conditioners and treatments that claim to safely "repair broken bonds and rejuvenate hair". "OLAPLEX products do not cause hair loss or hair breakage," a spokesperson for the company told Insider in a statement. New Jersey-based makeup artist Rosie Genute said Olaplex refunded her $80 in October, five months after she posted a video to TikTok describing problems with hair breakage. In science, let the data speak.. Read about our approach to external linking. We have publicly released test results from independent third-party laboratories, going above and beyond industry standards, to demonstrate this. 9 products, saying they experienced problems including "bald spots," "dry, brittle" hair, and scalp problems like "burning" and "open sores" after using them. On Feb. 9, Olaplex was sued by a group of 28 customers in California who said they suffered hair loss and damage after using the brand's products. There are a wide variety of reasons for hair breakage or hair loss, including lifestyle changes, various medical and skin conditions, medications, COVID, and more. The company also stated it has gone above and beyond industry beauty standards by publicly releasing test results from "independent third-party laboratories" on its website. Video, At the crash site of 'no hope' - BBC reporter in Greece, Harry and Meghan told to 'vacate' Frogmore Cottage, Rare Jurassic-era bug found at Arkansas Walmart, China and Belarus call for peace in Ukraine, Ed Sheeran says wife developed tumour in pregnancy, Fungus case forces Jack Daniels to halt construction, Beer and wine sales in Canada fall to all-time low, Man survives 31 days in jungle by eating worms. ", "Complaints like the ones referenced in this article are, sadly, a fact of life in our industry, and have been made against other brands in the category for years," Olaplex said. I want to reassure all of our customers and fans they can continue to use our products with confidence.'. That said, Hairprin is a viable option if you HairLossGeeks.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Get class action lawsuit news sent to your inbox sign up for ClassAction.orgs free weekly newsletterhere. BeautyMatter spoke with experts in cosmetic chemistry and consumer protection laws to understand what this lawsuit is really about and what the future may look like for Olaplex. But some customers who spoke to Insider said the products did the opposite of what they promised. Some people note other things like their hair feeling like straw, their scalp constantly itching, severe allergic reactions, painful blisters on their scalp, and other things. The Olaplex lawsuit filed on February 9, 2023, in the U.S. District Court Central District of California alleged that the Olaplex products led to hair loss, bald spots, scalp irritation, brittle hair, and hair breakage. Genute told Insider she started using Olaplex shampoo, conditioner, leave-in treatment, and oil at the end of 2021. The consumers involved in the lawsuit are taking action on behalf of anyone who purchased Olaplex No.3 Hair Repair Perfector containing Butylphenyl Methylpropional (lilial). 'This test ensures that each of our products does not cause skin irritation, inflammation, or sensitivity,' she said. The case claims Olaplex has made matters worse by failing to disclose and, in fact, actively concealing the sheer number of complaints it has received of hair loss, scalp issues and other injuries from customers and the FDA. Consult with your doctor before making any changes to your daily routines or diet. The makers of the hair treatment range Olaplex Holdings and Cosway Co., Inc. will be facing legal . Contact Sindhu Sundar at ssundar@insider.com or on the encrypted messaging app Signal at (984)-377-3887. Olaplex is supposed to repair damaged hair, but the lawsuit says it does the opposite. Some other ingredients in Olaplex products include apricot kernel oil, rosemary leaf extract, avocado oil, grape seed oil, and a handful of other beneficial things. Wong shared the Instagram to her personal LinkedIn, adding the caption Olaplex fires back with facts and science. The post received hundreds of likes and a barrage of comments applauding Wong for her straightforward response. "We are prepared to vigorously defend our company, our brand, and our products against these baseless accusations," it said in a statement on Instagram. It is free of many common irritants and undesirable ingredients. According to the complaint, multiple Olaplex products contained lilial, a chemical compound that is often used as a perfume in cosmetics until the European Union mandated the ingredient be gone from products by March 2022 due to concerns about its impact on fertility. A lawsuit claims Olaplex products contain allergens and irritants that cause hair loss and dry, brittle hair. Additionally, they hope to get full refunds, including tax, for all those who bought this product. Some have lost hairin some cases more than half and leaving bald spots in others, the suit sayswhile others have been left with hair thats dry, brittle, frizzy and dull.. No, the lawsuit detailed on this page is not a class action, a type of lawsuit filed by one or more individuals on behalf of a larger group who allegedly suffered a similar but relatively small injury, usually financial in nature. It adds their hair was left "dry, brittle, frizzy and dull". The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss . The outlook was well below the average analyst estimate of $731 million. Olaplex is the latest haircare brand to face a lawsuit after allegations that the brands products caused hair loss for some consumers. The plaintiffs also accuse Olaplex of using celebrities and influencers to market their products, but failing to disclose that they have been paid, and that the company claims their products have been tested, but has not publicized those tests, which is "highly suspect," the complaint says. Attorneys for the plaintiffs said they carefully considered any other causes of hair and scalp problems, but found that "the products alone are to blame.". The brand, a staple in TikTok hair care routines, posted "third-party" test records on its website. This browser does not support PDFs. The 28 plaintiffs who filed the case are instead pursuing damages for their personal injuries, primarily to their hair and scalp and want the court to order Olaplex to stop its unfair, false and deceptive advertising and marketing.. Auriana said she purchased a shampoo, conditioner and clarifying shampoo from the brand and used the products for two months, and claims she suffered hair loss. In the lawsuit, filed on Feb. 9 in California, Auriana and more than two dozen women across the country claim they have been left with hair that is worse off than before they used Olaplex products. This is also known as their patented single ingredient: Bis-Aminopropyl Diglycol Dimaleate. Olaplex a.k.a. In many ways, this Olaplex suit feels a bit like . Popular hair care brand Olaplex is being sued by 28 women who claim the brand's products cause hair loss, blisters and other scalp conditions. The 61-page lawsuit says that although Olaplex touts the products over and over in advertisements as scientifically proven, free from harsh chemicals and safe for all hair, the items are, in fact, none of these things.. The filing stresses that benzene is so dangerous that the beauty industry has stopped using the ingredient and voluntarily pulled hair care products containing the substance from stores. Over 30 women across the country have joined a lawsuit which claims Olaplex, a hair care brand that has been touted by social media influencers and hair stylists, caused severe damage to their hair, including hair loss, scalp injuries and weakened hair strands. The consumer lawsuit in Canada highlights its "No. The lawsuit also claims that Olaplex products contain lilial and panthenol - chemical compounds that can lead to hair loss and conditions including "inflamed, blistered, flaking or scaling skin". The CEO of the luxury haircare brand Olaplex has come out fighting against a $75,000 lawsuit in the wake of users worldwide complaining the products 'cause hair loss and damage'. The customers said in the suit that Olaplex products "contain or have until recently contained" the allergy-causing ingredient lilial, and that they also include panthenol, as well as ingredients like sodium benzoate that they said could form the chemical benzene. Have you tried Olaplex hair loss products? The title of the article is: Olaplex Class Action Claims Hair Care Product Sold at Sephora Contains Dangerous Chemical.. In 2016, a very similar hair loss lawsuit was filed against Wen Beauty; the company denied allegations but agreed to a $26 million settlement. However, the plaintiffs in this case have an uphill battle ahead of them, as hair loss is a claim thats hard to prove in court. Olaplex has not recalled any of its products in the wake of the lawsuit. Ms Wong said: 'We went above and beyond this and also released the results of HRIPT tests conducted on sensitive skin for several product lines. Vicks VapoRub to Stimulate Hair Growth: Does it Work? Top Class Actions posted an article about Olaplex in April 2022. The lawsuit, filed . It increases tensile strength and restores hair elasticity. The lawsuit was filed on Feb. 9 in California and claimed that the women used Olaplex products to repair damage, but the products were harmful and left the women's scalps in . Bottles of Olaplex hair care products are arranged in Denver, on Dec. 8, 2022. has gained more than 5,000 followers who say that the products led to their hair becoming 'broken all the way to the root' and draining chemically-treated hair of color. 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