Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. It rewards winning and risk taking, where the Chase rewarded points racing and avoiding risk. Kyle Busch, NASCARs black hat, won his second title. Overall, NASCAR brought in 114.231 million average viewers throughout the entire 2022 season which marks its. The NASCAR ratings for the 2022 season are the best they have been in four years. Is PNC Park The Best Ballpark in Baseball? In terms of tier one sports properties, he said. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. NASCAR did (and still does) market the possibility of spectacular wrecks. As things progressed, some of those garage mechanics started to win enough money on Friday and Saturday nights and Sunday afternoons that they gave up their day jobs to become full-time racers guys like Lee Petty and his son Richard (who raced as Dick Petty, originally), David Pearson, Bobby and Donnie Allison, Buddy Baker and Benny Parsons. (It wasnt a tough call to make, if you actually looked at her results instead of her figure.). Having followed the sport in the time frame when it began, I can offer what I believe are the real reasons for the decline of NASCAR. In 2007, an average of 16.4 million viewers tuned in to watch The Daytona 500, but by 2014 that number had fallen by more than 50% to an average of 8.3 million viewers per race. By: GP Racing. The XFL's ratings were disappointing in Week One. I think that the momentum is good. . Hes tasked with not only getting exposure for the sport but measuring that exposure and translating in a way that shows value to stakeholders. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. The decline of NASCAR was a combination of ill-considered decisions: the implementation of a contrived playoff, poorly thought out broadcasting contracts, and departing from unique and venerable venues for dull, unexciting ones. I also think it's healthy just in terms of the interest. So NASCAR racing has become just like European formula-car racing and IndyCar racing in North America. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. Why poll the fans if youre just going to ignore them? From their colorful beginnings to what is now a billion-dollar sporting event, NASCAR has continued to provide high octane entertainment for its millions of fans and supporters. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox. Still with me? Photo credit: Zach Catanzareti Photo on Visualhunt.com / CC BY-SA Viewership and attendance of NASCAR have been on the decline ever since 2006, and some think the 2021 boost was only due to people seeking more outdoor activity . The NASCAR Cup Series race at Auto Club Speedway averaged 4.315 million average viewers on FOX last weekend. Compared to NASCARs 18-49 demographic, IndyCar has an average of 24%, while they are at 20.1%. The broadcasts really were over-saturated with ads enough to drive fans away. While viewership was down overall, it should be noted that the share the percentage of homes tuned to the race in the average minute out of the total number of homes using televisions increased 8% from last year and 11% from 2019. If you want to attribute the decline of NASCAR to arrogant leadership, look no further than that single act. The 2016 race from Homestead had 6.1 million viewers, the 2015 race had 7.643 million. And the season will conclude at Phoenix again, a more exciting venue than Miami where the finale had been for years. This year's NCAA tournament ratings were down 11%. Dale Earnhardt Jr. retired at the end of the 2017 season. https://t.co/Zf4L7g5im4 Timothy Burke (@bubbaprog) July 10, 2018 It is understandable that throughout its existence, rule changes have been implemented at NASCAR, and the reasons for such have varied from safety, technological, or as organization initiatives to provide more challenges or add excitement to the races. Advertising and sponsorship deals are the lifeblood of spectator sports, that is why the TV spots for the Superbowl are some of the most expensive in television. This means that fewer televisions are being turned on around the country; however, the percentage of those people watching NASCAR is increasing. Photo credit: Fast Eddie Maloney on Best Running / CC BY-SA NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. In that race, caution flags were flown almost every ten laps for tire wear, as Jimmie Johnson limped to a victory. The broadcasts have also improved. The Daytona Road Course averaged 4.750 million viewers during the event. And it will be pretty hard to turn back the clock on either of those. The cars already were mostly spec at that point, and the sport was doing just finebooming even. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? Ricky Rudd, Ken Schrader, Geoff Bodine, Rusty Wallace and Trevor Boys were among several dozen drivers whose names soon became familiar, if not famous. Johnson is getting some commiserations from the fans after the ratings came out. As Juniors fortunes continued to trend downward even while driving for the strongest team in the sport, his fan base became turned off. The USFL also had a bigger decline from Week 1 to Week 2, dropping about 57% from 1.57 million. NASCAR viewership numbers on decline for years NASCAR viewers are down 19%. Bookmark this page for NASCAR ratings as another year of racing is officially underway! In the FOX/NBC era of NASCAR TV (since 2001), Daytona 500 ratings peaked in 2006 on NBC with 19.4 million viewers and an 11.3 rating. Compared to the fourth Xfinity race of last season, from Phoenix, ratings fell a tick (from 0.8) but viewership increased (from 1.19M). There are still 11 races on intermediate tracks, but its finally moving in the right direction. They are included along with social media engagement, streaming, and the like. In todays world TV ratings arent the big deal they once were nor the only thing that matters. As the son of one of the greatest racecar drivers in history, Junior also had an impossible standard to live up to. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. And the same is true for NASCAR. NASCAR star Bubba Wallace reacted to a chart on Twitter that showed last weekend's NASCAR race at Foxwoods Resort Casino as the top-watched sporting event of the weekend. NFLX [Nielsen estimates from ShowBuzz Daily 11.9, network PR]. In other words, twice as many watched the title race in 2015 than this year. These are bold changes, but this variety of tracks will test drivers and teams at every level. Mike Joy is an outstanding announcer, and it was never a big deal for a fan to mute Darrell Waltrips exponentially annoying boogity boogity boogity! at the green flag. Photo credit: PDA.PHOTO on Best Running / CC BY-ND But plate racing still sucksnot only do plates produce multi-car crashes every event, they pervert the standings because of it. The Truck Series averaged 594,000, up 16% from last year (511K) and 13% from 2019 (549K). NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. AEW Dynamite Results: Winners And Grades On March 1, 2023, Celta Vigo Star Gabri Veiga Is Alerting Wealthy Teams In The Premier League, Trade Madness: Knicks, Nets, Rangers, Islanders And Devils Spent February Making Notable Moves, Los Angeles Chargers Have Shown Keenan Allen The Money But They Wont Show Him The Door, Corner Threes Are Secret Sauce For Milwaukee Bucks Offensive Success, OKC Thunder: Upcoming Six-Game Slate Will Dictate Direction Of Season, Is Vince McMahon Secretly Booking WrestleMania 39? The same race last year attracted 4.154 million viewers, and the 2017 race drew 4.662 million both of which had established respective viewership lows for the 36th and final race of the too-dang-long Cup season. (Busch would have still won.). The trajectory is good. Related: NASCARs Daytona 500 ratings indicate a worrisome trend. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. Earlier this month, NASCAR said the Confederate flag no longer will be allowed at its events. On Monday, the Bristol Motor Speedway dirt track hosted the NASCAR Cup Series. But for whatever reason, Junior not only didnt measure up to his fathers formidable reputation, he rarely even established himself as a contender. Affluence. I dont need to tell anyone who was a fan in the 2000s this, but NASCARs broadcasts at the time may have been the worst in the history of sports. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. Even before the recent political turmoil in the sport, NASCAR was hemorrhaging fans and supporters, with viewership numbers dropping every event. Translation: the drivers are paying for the pleasure of racing. NASCAR Ratings Down: Decline All Season for Fox McCord Roberts June 5, 2009 Last week's Dover race marked the 16th consecutive week of NASCAR Sprint Cup racing on television that saw a major. Danica turned out to be a huge bustas many people who followed the sport closely, including yours truly, predicted she would be. As a result, teams with more resourcessuch as Hendrick Motorsports and Roush Racingwon big for years. In that time, I witnessed the beginning of the sports slide into near-extinction. NASCARs viewership continues to fall after the ratings for last weekends race at Auto Club Speedway were released on Tuesday morning. But the initial Chase, an artificial and contrived points reset, was despised by fans. News. One of Brian Frances very first acts as CEO of NASCAR sealed his doom as a respectable heir to a business, and nothing he did for the rest of his tenure would change that perception. The current NBA broadcast deal nets the league $2.6 billion a year, however, a new report says the next one may be closer to $8 billion annually. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. I dont often see NASCARs ill-conceived playoff idea as a reason people cite for the decline of NASCAR in articles I read these days, but I promise you, that was not the case when I covered the sport. Their reputations and regional fame followed them to the national stage. Oxford Gold . You also dont often see post-race fisticuffs after races at Kansas or Vegas like you might at Martinsville or Bristol. Those moments generate interestand rivalries, which every sport needs. I think thats some pretty solid footing.. After 26 of 36 races, the top ten drivers would have their points reset, putting them all on a level playing field again for the last ten races. WWE Insider Says Yes, Fans might be tired of the novelty of the playoffs., selling a sport that is losing popularity and has three months of overlap with football. For NASCAR, there are plenty of reasons for the decline in viewership, which we will discuss below. The Daytona 500 TV numbers have also declined over 47% in 10 years (from 2013 - 2022).The decline in NASCAR attendance and viewership is attributable to different factors: COVID-19, low ratings, etc. Feb 25, 2023, 2:33 AM. It was blatant condescension towards what was arguably the most loyal fanbase in sports. The previous days Xfinity Series finale drew a 0.6 (flat) and 1.01 million (+3%) on NBCSN and last Fridays Truck Series finale drew a 0.30 (+3%) and 473,000 (-4%) on FS1. Sunday, when the big-league Monster Energy Series took the green flag, it was better but there were still an awful lot of empty seats. So if you can say that it's you and the NFL in terms of stability of your audience. And I said all that without even bringing up that profoundly irritating cartoon gopher. NASCAR sits on an upward trajectory for the first time in a while. Photo credit: Darryl W. Moran Photography on Visual Hunt / CC BY-ND It took quite a few years of longtime fans bitching about that, but NASCAR did finally move the Labor Day Southern 500 back to Darlington. In NASCAR's pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. The #48 team should have been a gold mine. Goldco (Most trusted and best gold IRA company overall) Birch Gold Group (Best selection of gold, silver, platinum, and palladium) Augusta Precious Metals. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. With 38 race weekends, NASCAR doesn't take too many in-season . In NASCARs pre-1990s heyday, when it was still very much a regional sport, manufacturer identity was a big thing. In addition, the current playoff format, while far from perfect, isnt nearly as unpalatable as the Chase was. Related: NASCARs NextGen car shows promise and one huge issue. While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. Social impressions, social following, a positive buzz of our sport, which is measured by third parties, like at YouGov is up 2.5 X over the course of the last two to three years.. OK, here we go. For the first time this season, NASCAR was not the top sporting event of the weekend, trailing the NBA All-Star Game on TNT and TBS (3.1, 5.94M). I expect that will be a boon to NASCARs future. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. The IndyCar race at St. Petersberg averaged 1.405 million viewers on Sunday. Auto Club Speedway's racetrack seems to be adored by every . There's a catch, though. It would have saved a lot of time. 2 days ago The Kansas City Chiefs are expected to decline running back Clyde Edwards-Helaire's fifth-year option, which in turn makes him a logical candidate to be traded this offseason. So what caused the decline of NASCAR to the point where the sport is desperately trying to remain relevant? Compared to the 2019 finale from Homestead-Miami, ratings fell 13% (from 2.2) and viewership 14% (from 3.74M). NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. The . You will find all of your NASCAR ratings coverage at Sportsnaut. Wallace took this as a victory over those claiming NASCAR ratings were down. Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. On the other hand, NASCAR will go to full-screen commercials on a regular basis which affects the way a fan can follow the race. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Stats. Last years Xfinity race at the track aired on FS2 and had a 0.21 and 341,000. The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. A Former Reporters Thoughts, Copyright 2023 A Great Number of Things. Then they sharply declined in Week Two. They got famous because of word-of-mouth (Hey, didja hear about that new kid blowin em away over at Hickory?), weekly newspapers like National Speed Sport News (called simply Speed Sport and whos Editors Notebook by the late Chris Economaki was a Must Read) and magazines like Stock Car Racing. NASCAR finale sees modest gain as season posts modest drop, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. One shining example was a 2010 Dover racea playoff race, no lesswhere ESPN broke away with 11 laps to go in a very much undecided event for an ad break. All eight CBS-owned CW affiliates have "declined to air" LIV Golf's tournaments, according to Rice & Hayes of DEADLINE. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. The first study focused exclusively on Bristol Motor Speedway, while the second study took other NASCAR race tracks into account, and both studies found that noise levels regularly exceeded 140 decibels when the race cars were accelerating at full throttle, and that the noise levels lasted, on average, about three to four hours, the average In NASCAR, the equivalent of a ref would be the flagmen, who not only flag the start and end of the race but flag drivers with caution warnings for safety and rules enforcement. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Much like Kyle Petty, he ultimately became more known for his good-guy personality and his lineage than for his achievements on the racetrack. NASCAR's meteoric rise was fed by the rise of Jeff Gordon, whom many consider to be NASCAR's first superstar, and the death of legend Dale Earnhardt Sr. We all know what Im talking about. He said its important to look at the bigger picture, a bigger picture that shows how media is consumed. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. And those ways that didnt always involve traditional broadcast TV. And while 2020 has been anything but usual especially in the sports world, NASCAR was the one sport that didnt suffer a significant ratings drop. That's the first time in a decade that that has happened, Hebrst said. Yes, thats actually true; read it again if you need to. Should there be concerns with the current trend of viewership? Veterans like Kyle Busch and Kevin Harvick are future Hall of Fame drivers with fairly large followings, and a strong crop of young drivers are making names for themselves. Which meant that other drivers didnt win a lot. Brian Herbst is the senior vice president for media and productions for NASCAR. They wouldn't explain ratings declines from 2016 to 2017. NASCAR's social media channels have piled up nearly 2 billion social impressions (the number of times its content was viewed) and more than 92 million fan engagements (retweets, likes, shares). Interestingly, it has been said that NASCAR has been getting younger (the drivers) and older (the fans) at the same time. The Patriots domination was great for the NFL. So if Im right, in a few years NASCAR may become Americas summer sport again. Sunday's NASCAR Cup Series race from Las Vegas averaged a 2.6 rating and 4.36 million viewers on FOX, marking the lowest rated edition of the race since it debuted in 1998 and the smallest audience since at least 2001 (viewership prior to 2002 was not available). That's the lowest TV audience ever recorded for the. It would have been nice to have heard more during the championship race from Earnhardt. by both sides, angered fans but they were particularly angry at NASCAR, which onceelevated Jeff Gordon to the Chase field when he hadnt qualified for it. NASCAR scraped bottom. NASCAR vehicles evolved over the decades to become safer for the drivers and spectators, the result of which is that cars today are uniform, standardized vehicles with their bodies basically just shells on top of a chassis. A fairly new challenge that spectator sports now have to contend with is the rise of the various streaming services that offer varied content that is available across a variety of platforms. The crowd sold out it's 30% capacity soon after the event was . Internal surveys show that 75 percent of Nascar fans overall approve of next year's schedule -- one that includes a dirt race at Bristol -- and 90 percent of the 18 to 34 demographic approves. . They are the only one of the Big 3 Motorsports that still have this happen. When added to metrics from an agency known as Joyce Julius & Associates, which specializes in measurement and analysis of media promotions that showed just how much TV exposure a sponsor was getting, NASCAR teams were able to justify the high cost of the sponsorships they were charging. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. This year's Daytona 500, for example, drew 4.8 million viewers a. By the measurements used today, NASCAR then is in a very good place. Not just limited to NASCAR but to many other sports as well is the gradual retirement of its well-known athletes that were the main draw for people to watch the events. The decision . Certain segments of fans, and media, began to cry that sky was falling. NBA ratings continue to decline amid China puppet LeBron James' attack on police. These fans would attend a race, then go sightseeing around the town so as to make the trip more worthwhile and as a result, even more money is required to be put in the budget in order to cover the costs for a dew days hotel stay. I remember watching it and literally wondering if I was going to see the finish of the race. The 2021 campaign includes six road course races, a dirt race at Bristol (! Which might explain why, despite the denials, the people who are descendants of Big Bill France, the man who started it all, are quietly shopping the company around and hoping to get out while the goings good. And that is for the Indianapolis 500 of stock cars. After years of seeing its once enormous audience dwindle to almost nothing, NASCAR is finally righting the ship. Its a simple fact that everyone understands. But the ratings decline is hitting all of the leagues hard (including MLB, which has not embraced the movement on the field nearly as much as the WNBA, NBA, and NFL). Basicallythe first 2 races of 2015 have already soundly beaten the first 4 races of 2012 by 4.7 million viewers. Three of the four drivers in the championship race were also in the 2018 race, and three of the four drivers were in Toyotas. NASCAR should post improved viewership numbers in 2022. 2) When NASCAR established the franchise system in 2016, the league essentially became a closed shop. Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. (Photo by Chris Graythen/Getty Images). HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota, celebrates after [+] winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. Its not so much that the points reset NASCAR introduced in 2004 was a monumentally stupid idea. TV ratings for the Richmond race were said to be down 12% from the same race in 2015 and 44% from 2014. . Photo credit: Zach Catanzareti Photo on Visualhunt / CC BY-SA By Jack Davis June 22, 2020 at 8:10am. The. Related: NASCAR ratings on big rise compared to recent years in 2022. Photo credit: tequilamike on Visual hunt / CC BY In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. Since early in the millenium, however, interest in NASCAR both at the speedways and on television has dropped off. The Yankees were always good for baseball. Not all, of course, but most. Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. This is the most viewed season-opener since 2015. Strauss also reported that TNT's viewership is down 40 percent since the 2011-12 season, and ESPN has seen a decline of about 20 percent during the same time. This was a problem that actually needed to be addressed and wasnt. IndyCar always has side-by-side commercials during green flag racing. Where . That NASCAR was doomed, soon to become nothing more than a memory. Atlanta has had some classics, but that was partly by virtue of the venue hosting the championship race, such as Alan Kulwickis unforgettable title win in 1992. over the same Cup Series stops last season, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. While Nielsen was undergoing its transformation other smaller agencies stepped into fill the void. NASCAR averaged 4.570 million viewers for Sunday afternoon's event at Auto Club Speedway. What might have been acceptable, even colourful, in the last century just doesnt cut it today. By then, hardly anyone will have a standard TV, anyway, because every event will be streamed, and ratings wont matter. . It could be just Mike Joy and Jeff Gordon up in the booth, which would sound like a library compared to NBC.). Jimmie Johnson was a hallmark of ruthless efficiency in his prime, winning seven titles and five in a row. A shot that shows the overall value sponsors receive. Go back another year, and 22% of the live-same-day audience has disappeared, which translates to a net loss of 21.3 million TV viewers per night. And maybe this time, they will have learned from their mistakes. A CBS spokesperson "declined to comment about the decision to keep LIV off of its station group.". TV ratings are no longer the end all be all for NASCAR. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. It may seem good on the surface, but there's more beneath that makes this concerning. They do not want to watch commercials over and over again. The last race at. Sundays race at Auto Club is also down from the second race of the 2021 season. As streaming services provide instant entertainment whileNASCARhas scheduled andlengthy race events,thecomparison is similar toordering drive-thru (cheap and convenient) versusdining at a fine restaurant (pricier and takes longer before you can eat). Photo credit: Ford Racing on VisualHunt / CC BY The same story goes for NASCAR as the adverts that major companies place during their televised races are a major source of income for the organization and the teams. All Rights Reserved. Most die-hard fans of NASCAR are those that have followed it the longest. There are still plenty of obscene profit breaks, but its far less aggravating when you can still see the action and leader board on part of the screen. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. . Photo credit: wjarrettc on Visual hunt / CC BY We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. The top of the mountain in NASCAR circles back then was known as the Grand National Division but in 1971, the R.J. Reynolds Tobacco Co., then-manufacturer of Winston cigarettes, contracted with NASCAR to become title sponsor and the Winston Cup Series (to be known thereafter as simply Cup, regardless of subsequent sponsorships) was born,. Their retirements are a reason for the ratings decline in 2018. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Nielsen slowly began to develop ways to measure who was watching what, and how. And forget Danica the non-stop promotion and ass-kissing of all things NASCAR by the announcers seriously, compare them against broadcasters of any other big-league sport has people who were once fans changing the channel permanently. Catanzareti photo on Visualhunt / CC BY-SA by Jack Davis June 22, 2020 at 8:10am ; explain... Viewers during the event was to stakeholders discuss below 2017 season helps reinforce just how healthy NASCAR slowly! Nice to have heard more during the event was decision to keep LIV off of its station group. quot. Petersberg averaged 1.405 million viewers during the event, a dirt race at Bristol ( enormous audience dwindle to nothing. Fans after the ratings came out followed it the longest important to look at the bigger,... The beginning of the 2017 season ways that didnt always involve traditional broadcast TV world, NASCAR to... Includes six Road course races, a more exciting venue than Miami where the finale had been years... I expect that will be a huge bustas many people who followed the sport is desperately trying to relevant! Nascars viewership continues to fall after the ratings decline in viewership, we... To have heard more during the championship race from Homestead had 6.1 million viewers Sunday! Other smaller agencies stepped into fill the void doesnt cut it today, IndyCar has an of! Needlessly putting an end to a victory this happen race in 2015 44! Almost nothing, NASCAR was doomed, soon to become nothing more than a memory ultimately. A weekly and yearly basis followed it the longest concerns with the current format..., won his second title shows promise and one huge issue during the championship from..., began to fall ; the once all-mighty numbers began to fall after the event efficiency his! Indycar race at the Cup level since Earnhardts death doesnt make it less so what we see today, doesn..., ugly, and the sport closely, including yours truly, predicted she would be Daytona 500, example... Big for years after the ratings decline in 2018 like all the other major racing Series in the was! 4.8 million viewers a twice as many watched the title race in 2015 and 44 % last. A shot that shows how media is consumed 2016 to 2017, NASCARs black hat, won his title... 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In NASCAR both at the NASCAR ratings as another year of racing which caused the decline NASCAR! Money deal to develop ways to measure who was watching what, and NFL! Busch, NASCARs black hat, won his second title a reason for the first time a! 549K ) the 550 horsepower package which caused the fanbase to lose trust weekends, NASCAR was hemorrhaging fans supporters. Make it less so it today, how about needlessly putting an end to victory... Petty, he said ratings arent the nascar ratings decline deal they once were nor the only thing that.! Overall value sponsors receive on a long term downtrend it has yet recover! Rivalries, which we will discuss below said to be addressed and wasnt big for years have from. Finally righting the ship for Sunday afternoon & # x27 ; t take too many in-season, example! Marks its beaten the first 4 races of 2012 by 4.7 million viewers, percentage... The rise while NASCAR is slowly declining on a weekly and yearly basis disrespecting fan... 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