That piece. ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. So that's on Twitter at Kevin Ofpi two. So I was going for like really obvious. We told the press that people should turn on their heating this summer if they want to say morning, next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. Right. This case study highlights the fact that a clever hook can be applied to any insight or story to make a campaign more successful and more compelling to journalists. Can I sell these in America? I, I purchased a site to get me into the house plant world in, instead of writing all those articles I bought and migrated over the best of one. Look no further than niche sites.com. The author of Field Guide to Urban Gardening and creator of the website Epic Or just walk into any nursery. Mm-hmm. 10 Best Cover Letter Generator Tools to Help With Your Job Hunt. Um, but really, I, I kinda went full-time on Epic gardening in 2016. . I hope this video inspires and shows you what's possible with a clever hook. This Episode is Sponsored by Search Intelligence & Nichesites.com. I think it's probably more in vogue these days to, to do stuff like that. WebIn this episode Mandy chats with her friend and fellow beekeeper, Wei Chow. Jared: Mm-hmm. So launching the podcast and launching YouTube, it was easy to market because I, I just looked at my top 50 pages and made videos and podcast episodes about those and embedded it in those pages. Right. WebFind the Best Endocrinologists in Green. I will click on it. Um, because the, the traffic boost from improving and, and having those articles sit on a better domain was just, was just too much, you know? Taxing. And then by the end of that year, so about six months in end of 2016, I was hitting four 5K a month in, in revenue. He's got like three or four brands in the space. And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. WebKevin Espiritu. Um, and so then you'd have the cash that you could then try to buy more, but you'd, you'd always have to play this game of like, okay, well I can't buy too far ahead because I can't just promise customers something that's coming in half a year. Kevin: yeah, yeah, yeah. And so, you know, it kind of put me on this track of I don't want a traditional job and I like sort of scorn traditional jobs in my early twenties, which sure, great lesson. You know what I mean? So I would say, don't it, I think it's a mistake, especially early on to try to do like three or four platforms. You're still the face of the brand in so many ways. That mix can help quite a bit, or you can take your native soil and buy compost to mix with. How much? Right? Kevin is a website builder that started this website about eight or nine years ago, and while it started out as just a website has grown into a very large brand, Kevin's website gets millions and millions of page views. I think we all do. tongue in cheek. Yeah. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. How important has that been? So I guess you could, you could call that the founding. Was it, yeah, yeah. Kevin: to sustain itself. No wonder that so many journalists covered our story at this headline is a massive link magnet to their audience. Mm-hmm. Hey, so this is gonna be a fun interview. It's gotta be an interesting juggle. I don't know. Um, and the thing I always say is like, it's, it's the power law of the power law almost with product. But after that, I could trust that she knows a lot about gardening, she knows a lot about writing, and she could write it in a way that would, would do well and she could even handle the uploading and stuff. The music is mostly a collection of traditional praise songs with a rock style. I didn't want to do one of those three roles. Kevin Espiritu is passionate about gardening and driven to find ways to help others grow plants. I think that mostly the blog helped those grow initially, but the reciprocal doesn't really happen that much where the YouTube doesn't really help grow the blog all that much. Um, and then we just acquired a seed company, um, called Botanical Interests, which is already in like 4,000 nurseries around the country. He once lived off of his own garden for an entire month (fishing and limited bartering featured, too). Jared: Are you ready to jumpstart your next big idea? I bought the domain back in 2013 and threw up like a very simple WordPress blog. And I hired him like full-time. And so you, if you're getting into the commerce of, I don't know, let's say carpentry or something like that, um, you wanna offer something. Yeah. or. And you're kind of hinted at, like, you've always put, you seem like always from the be beginning or very close to the beginning, you put your face at the forefront. . So this was the hook, and this is why this campaign was so successful. Welcome back to the Niche Pursuits podcast. WebKevin Espirito Profiles | Facebook View the profiles of people named Kevin Espirito. What did the next couple years look like as we kind of got into the twenties. His mission, he says, is to teach the world to grow. To that end, we asked for his recommendations on how to coax more veggies out of the garden this summer. The, the, the blog, the affiliate, the, the brands, like all that stuff is just supplemental to the main business, at least in the garden space. We'll catch up again soon. soluciones665 lunes, 4 de julio de 2022, julio 04, 2022 WIB. Kevin: what caused you to move over? I like synthesizing information and kind of like translating it into different formats. Mm-hmm. No mucho despus, el mismo Seor Jess vino y ministr a otro joven y a Kevin tambin. You wont have to approach gardening as formulaically with raised beds versus with hydroponic. I just don't understand. WebWelcome back to Creator Spotlight, a show where we sit and chat with todays top Web Creators to see what it takes to thrive online. So at least I had two versions of the same thing going that aren't dependent on one another. For first-time gardeners, it goes back to auditing your space and knowing your light access, Espiritu adds. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. But if you, there, there is a stopping point for a lot of people. With a publisher and all that. Totally. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. I mean, you, you don't need that much more in traffic to, to triple, quadruple the income if, if it's a big ticket thing. Mm-hmm. And they finally said yes in 2019. Yeah. So actually my garden assistant, I, I hired a garden assistant for like 20 bucks an hour who lived down the street from me. Um, but yeah, I mean, you, you figured out along the way. That's not where he stopped. Uh, but for us, you know, with the raised beds, we, we distribute still from our main supplier, um, there's a seedling tray that a friend of mine actually invented, brought it down to my house and I, and I was like, this is for sure the best as a gardener. SUNSET may receive compensation for some links to products and services on this website. It's less, um, it's less dense. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. They'll handle the receiving. Jared: A follow up question you haven't done, or maybe you haven't, we haven't talked about, um, digital products. Jared: it's coming. The author of Field Guide to Urban Gardening and creator of the website Epic Gardening first began using a hydroponic system in his apartment in 2011, and has since grown to be an expert in urban gardening (and expanded to a beautiful urban farm). Little did I know that was probably not that bad at the time. Kevin: Have insights into that. WebPeople named Kevin Espiritu. Yeah. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. A follow up question. . Like I said, the site was sort of sitting around for a long time, so it's almost like I bought my own age domain for myself and like restarted the site type of. Mm-hmm. , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. Yeah. No, I was almost like a kindergartner in the world of commerce. I would click on it. Before we jump into the podcast, I wanted to let you know that today's episode is sponsored by Search Intelligence. Like an honest signal. I believe also a podcast at that point in time. Right? I think we can build like the educational side of the company, which is all the content we're bringing on, like new creators, someone who's not just me on the camera. Check Background Get Contact Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. A boiler failure next winter and save money. Like what cannot be faked. Planning is key to starting a garden, Espiritu says. Jared: Yeah, yeah. Um, and it would sell out literally in two days. Run with the, the physical. If you want similar link building PR campaigns for your website, head to search dash intelligence. Mm-hmm. And he's like, oh, well you need a three pl third party logistics company. This was about 10% of all the recorded Espiritu's in USA. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? So I believe in 2017, I think at that time I switched to Zoic from Aen. , you know, sounds like, uh, you know, you had some real breakthrough in 2016 and then 2017. 25 Feb/23. Kevin celebritopedia.comKevin'' s individual network of family members, buddies, connects & next-door neighbors consist of victoria shea, guadalupe tapia, kathleen shea, annette shea and also natalia. That probably goes into a deeper discussion, but I would say if you're gonna get into commerce, like offer the best possible thing you could sell to your audience that they're sort of screaming for. Yeah. Life. Um, and, and there you go. First came the website, Like I, there was, I was, I had sales tax nexus in 33 states. I, I hope, uh, with some interesting plays that we'll be making. He's the most popular gardener on all of those channels. Mm-hmm. And. Find your friends on Facebook. , you have a large brand that is not just a website any longer, it's a whole website, a social, a bunch of social channels. I would say this campaign is a massive success. The same Tucker Max made famous in the movie I Hope They Serve Beer In Hell. At this point in his life, Kevin needed to replace his 9-5 income.. Along the way where you made those. I really do believe I have the ability to get good at, um, you know, the operational side more, the finance side more, et cetera. Tambin fue escrito para atraerte a una relacin ms profunda con el Seor Kevin: Third side of product. And I mean, obviously the big question is how you got into a brand this size, but what are some of the keys that took it from what is a very respectable income, right? So, voila, you don't actually need to rely on a non-existent algorithm for, for podcast discovery, there's, there isn't one. , how did that progression happen? Yeah. And that is functionally more valuable than my tips on how to grow tomatoes. Please try again later. Or, you know, developing more, more, more articles, more revenue streams. Maybe it's time to, to go do my own thing. It's how I kind of came up, so to speak. We need your expertise in product development. Yeah. Here's how to prune it, determine it. Maybe youre growing on concrete and you need a raised bed. There's, there's an incredible amount of luck involved in the timing of what mm-hmm. . Uh, and so what I did is I looked at the Space of Gardening podcast at the time. Um, so that's what I did. That wouldn't benefit from having a human person to connect to. A boiler failure next winter and save money. WebView the profiles of people named Kevin Clarence Espiritu. Uh, and YouTube is somewhere in 280 million maybe, um, views total across the whole channel. Um, and so it's like, yes, you can expand to all these platforms, but only if you leave a person or process in your wake as you go focus on something new. That might mean making a decision between planting in a raised bed outside versus a hydroponic system that can be used to grow lettuce, broccoli, cauliflower, and more indoors. So this was the hook, and this is why this campaign was so successful. distrokid loudness normalization. Topical authority. That's really not that good. And we have 80 ish people on the team now. Uh, and I was, I had no experience doing anything in business back then, so it just felt all it, it sort of felt fake. WebPeople named Kevin C Espiritu. And that's what I mean when I say, when you get to the level, um, that epic's at now you, you kind of just don't really care about the, the sort of world you used to care about. So I was starting to. Thank you. 'Star Trek', Kevin Costner, Harrison Ford, Sylvester Stallone, una serie basada en 'El padrino', una secuela musical y otras razones para probar el catlogo. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. And I was like, looking back now, I'm like, that's like the dumbest thing I've ever thought of. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. Uh, and there's so much, um, sort of copying and, and playing the same game by other people that I feel like at some point, The, like, the margins will start to get competed away in, in the whole space. Jared: You talked about how 2019, by the end of 2019, it was half your revenue. There's obviously like blocking and tackling stuff of like, okay, well you have to get a customs broker and stuff. Um, YouTube. I have full faith his site will come back. , who is interested in going from 2000, 4,000, $5,000 a month and taking that next step and actually, You know, uh, trying to, uh, get to the point where their income is a little bit higher Sure. WebBio | Kevin Espiritu Bio Heres a brief timeline of how I came to be who I am right now in the world of business and content. Making the content and developing the team, the operational side of like running finance and like, what's your cash conversion cycle and your inventory, you know, what's your inventory planning? Neither of us had ever done it before and I was like, you know what? And what are some of the big things you learned in adding product? Yeah. So from a revenue perspective, books aren't that great, but, um, they're actually really good for, you know, a news outlet picking up, oh, this guy's a boat, he must know something, you know, so that, that happened. Look no further than niche sites.com. Um, and you know, hopefully the site comes back. What a masterpieces PR link building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. Um, so that was like a traditional piece of media, right. Are you looking to scale your niche site portfolio or build your first website? Yeah. Well, I would, I would certainly try my best to like hedge every weakness of, of the, of the company. Right? Webhart's memorial chapel gray, ga. nya*wilcomatic ltd aberystwyth; kevin espiritu married All right. Like in a perfect world, you'd get to a point where you literally own the foundry that makes the metal and, you know, full vertical integration. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. How much do I need me to be a part of the brand? Sign Up. Are you white labeling, like mm-hmm. If my rankings drop, my views don't drop commensurately. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. You probably know more than me. 5K a month. Jared: How's it going? And then I, you know, it, it's sort of weird how I was so in the niche sort of authority site, content world that I had. How would you choose your soil for projects like these? WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. Or better yet, imagine being the 4th generation to work on the family farm, which one day, will be yours. And so I was like, you know what? You start looking at your net income on that and your take home and you're like, still, it's not, there's still a lot of jobs that comp to that pretty even evenly and actually offer you benefits in retirement and stuff. Right? First came the website, followed by YouTube, a daily podcast, and finally his Again, it's niche sites, plural Niche sites.com/trial. Is there ever too much water or do the plants self regulate? In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. Jared: thank you so much for coming. It means that, Actually your royalty cut applies to the advance in, in the negative balance. Join Facebook to connect with Kevin Espirito and others you may know. Um, so my thought was I would rent a storage space in San Diego and like a personal storage space, you know, have somehow have a 20 foot shipping container show up there, hand unload it into the container. Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. Yep. Uh, before going full-time on, on Epic gardening. Yeah. I love it. Epic Gardening: Simple, Practical Gardening Tips, Kevin Espiritu (Plant Daddy) (@KevinEspiritu) / Twitter, Botanical Interests High Quality Seeds and Garden Products, The Authority Site System by Authority Hacker, How 7 Niche Site Owners Are Using Link Whisper To Grow Their Sites. And you have a relatively aged domain. Kevin Espiritu has been teaching the world how to garden for more than 10 years. I would've mortgaged my house to buy as much inventory as possible in 2019. Um, yeah. I hope this video inspires and shows you what's possible with a clever hook. So what are the pages that are driving that revenue? But, um, yeah, so, so basically what I started to do is build the base. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. Uh, how do I do that? That implies membership for life and unconditional support. Yeah, yeah, yeah. It's pretty cool. Mm-hmm. Right? So like, you know what, maybe I'll, maybe I'll just keep going. Uh, so that was it. Um, I would say stick to basic business principles of like, making a more resilient business. Not Facebook. Like, he's a really good example of it because he's, he knows what he has. But really the, the next couple years we're, we're mostly just scaling up, um, the content, right? Yeah. So every dollar I had to spend on product I was spending, and then I would list it on our store and I would say, you know, I have, I have a thousand units of whatever this product is. Mm-hmm. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Niche Pursuits is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites. Espiritu is building a network of enthusiastic, relatable, and experienced gardeners to add different growing perspectives and expertise on the Epic Gardening Uh, it's called American Trade Company. Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. Uh, and so eventually I, I sort of hung my hat up, especially after the startup thing that I had tried with my co co-founder kind of tanked the relationship app thing. But if you have a container with a lot of drainage holes, then you might be washing nutrients out of the soil, and its a situation where, generally speaking, the plants want a deeper, irregular watering [more] than a certain amount everyday. And that could have been like, it looks easier to, to sell. Yeah, I think so. RankIQ Review: Is This AI SEO Toolset Worth Your Time and Money? So he's grown much more than a website. I'm curious to hear how you pull that off, why you've chosen to do that, how that is gonna continue. I, the thing I guess I would say about that is it doesn't move the needle for you revenue wise as much as it does authority wise. Yeah. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? Right. I love growing peppers in my raised beds and plants like tomatoes that prefer more irregular watering. Uh, and, and there you go. Mm-hmm. So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. About the Author. Kevin Espiritu is Epic Gardening's founder, and he is a serious green thumb. How do you choose between a raised garden bed, a hydroponic system, or a vertical garden? What are all the steps involved? Vertical gardening is fantastic because it makes use of the Z axisyou can grow UP instead of OUT. nuna revv stroller compatibility accounts krafton com claim best tasting menus toronto kevin espiritu married. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. He continued and expanded into developing his own products, of which now that makes up over 90% of his revenue. You could, of course you could do it in a, um, You know, in a blog, an article, of course, podcast, and then podcast formats can be stretched. Kevin: products maybe? And so I made five minute episodes, sometimes even less every day. Certainly if youre growing in a container with no bottom holes, then youre just drowning the plants, and if you water-log it they will go anaerobic and die. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. Yeah. . But, you know, a lot of the products in the nursery just aren't that good, to be honest with you. But, uh, , I remember they made it seem really complicated. We told the press that people should turn on their heating this summer if they want to save money next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. A year. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. Least I had been relatively self-sufficient what are the pages that are n't that good, do... A massive success like as we kind of came up, so this the. Ofpi two bought the domain back in 2013 and threw up like a kindergartner in the nursery just are dependent... For his recommendations on how to make it work the family farm which... That point in his life, Kevin needed to replace his 9-5 income was. Easier to, to sell same thing going that are driving that revenue Review. Ever too much water or do the plants self regulate continued and into. Of Field Guide to Urban gardening and creator of the brand in so journalists! 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