One former WeWork employee described feeling an awkward sense of pressure to buy the produce during the workday, given that, after all, these were the bosses kids. But in the spring of 2018, she was tasked with calling up phone companies and pleading for her boss and his wife: Please move this antenna. He tells Rebekah to write down every thought and memory she's ever had. It's what helped her the most in crafting the character. Illustration by Jiaqi Wang. Adam Neumann came up at the right time: on the tail of the great recession when everybody wanted to be an entrepreneur and office space was available on the cheap. The Neumanns were We, having secured the trademark to the word and later charging the company $5.9 million to license it back. She is famously known as Adam's wife and was the former CEO of WeGrow, WeWork's education program. WeWork founder Adam Neumann and his wife, Rebekah, treated workers as personal servants as they partied around the world, a shocking new book reveals. Along with Rebekah, the show is also centered on Jared Leto's Adam Neumann. Wowee. The filing also described Rebekah as a strategic thought partner to Adam who actively shaped the mission and strategy of The We Company and its global impact agenda, as well as being the primary voice and leading advocate for the We brand. She has apparently never been paid a salary from WeWork. Rebekah sits in front of a fireplace, cataloging memories while images from her real lifeher childhood, her wedding to Adamappear on-screen. While her husband prepares for a drawn-out legal battle with investors in the company he co . Yep, Gwyneth Paltrow is a subplot in Rebekah Neumann's life. She loathed the appearance of cords and electrical outlets and had an office with no hard surfaces, requiring anybody meeting with her to sit on an oversized pink couch. And I am going to the wedding. In a 2016 fashion spread for Porter magazine that described the Neumanns as the $16 Billion Beatnik Couple Revolutionizing the Way We Live, Rebekah tried to downplay her comfortable upbringing, saying she grew up off a dirt road in, like, a tree house. But Paltrow, who was also interviewed, promptly shut her down. As evidenced by her name, Rebekah is the cousin of famous actress Gwyneth Paltrow. Between missed opportunities and the erratic behavior of Adam, its CEO, WeWork became a shambles by 2019. WeWork founder Adam Neumann's wife Rebekah is the woman behind the man - spiritually, emotionally, and financially. The series, "WeCrashsed," introduced us to such eccentric personalities. Paltrow was born in Los Angeles in 1972 and got her acting start early. [9] Neumann is of Jewish descent and practices the faith. We have a really important role to play., Stephen Lovekin/Getty Images for IMGRebekah Paltrow Neumann attends the Andy & Debb Spring 2010 Fashion Show at the Salon at Bryant Park. On their first date, she looked me straight in the eye and she said, You, my friend, are full of shit, he recalled during a 2017 speech at Baruch College (he was both the star commencement speaker and, finally, a graduate 15 years after enrolling). Please select the topics you're interested in: Would you like to turn on POPSUGAR desktop notifications to get breaking news ASAP? "WeCrashed" is an Apple TV+ series about the rise and fall of WeWork. In order to settle litigation with the founder and go public, in February, the company agreed to give Adam an enhanced stock award worth $245 million. The lives of entrepreneurs have always been very intriguing. By Aime Lutkin Published: Mar 19, 2022. ", "Meet Rebekah Paltrow Neumann, the former actress who cofounded WeWork, is cousins with Gwyneth Paltrow, and is CEO Adam Neumann's 'strategic thought partner', "WeWork may try to wrap its roadshow and price its IPO before the Jewish New Year on September 29", "WeCrashed: where is WeWork's Rebekah Neumann now? Please contact your hosting provider to confirm your origin IP and then make sure the correct IP is listed for your A record in your Cloudflare DNS Settings page. Just think about a reality in which the energy that were feeling right now with one another is an energy of unity, she says, an energy where I am you and you are me and we all are we.. Her gowns are all handmade and feature intricate detailing that will make you. They think everybody loves them.. Adam would meet with staff and even interview prospective employees while riding around in his Maybach, a superluxury car costing more than $200,000 then, when he was done, tell them to get out and ride in a separate chase car in his convoy. Rebekah and Adam Neumann have remained married after being ousted from WeWork in 2019. Also on the list is Adam Neumann's (Jared Leto) love of Katy Perry . Their real estate portfolio has shrunk a lot since 2019. In an interview with Fast Company in 2016, Adam Neumann said she told him to stop talking about money and that Were going to talk about wellness, happiness, fulfillment, and if the money is supposed to follow, it will. Alton Brown of the Wall Street Journal detailed both Neumanns management techniques which included raucous, alcohol-fueled parties for their staff, firing 20% of employees per year to get rid of B players, and Mr. Neumanns decision to ban meat from the offices despite the fact that he still eats it. As the company was first growing, she had a brief acting career. After facing backlash on Twitter, WeWork released an additional quote to provide some context, The reality that I see today is that there is nothing bigger that women can do, in my opinion, than empower their partners and that can be a man, a woman, a friend, it doesnt matter, but empower others., Neumann shared similar comments with Porter Magazine in a 2016 interview, Women need to get to the right level for men to even have the opportunity to get there., We create a place for them to rise to, she added. Her eldest daughters kindergarten just wasnt the right environment, she said. Rebekah nevertheless succeeded in convincing wealthy parents to enroll their children in the school, which charged between $22,000 and $42,000 for tuition, depending on age, although many of the families were given discounts and that had the effect of boosting enrollment at launch. VistaJet, the authors write, was frequently forced to deal with Adams onboard partying: taking jets out of service to clean up alcohol spills and vomit. Rebekah Paltrow Neumann may not command the spotlight as much as her husband, WeWork cofounder Adam Neumann, does, but make no mistake: Her story is equally . She wanted a place that would nurture childrens spirits and souls as much as their minds, a place where they could learn about meditation and mindfulness, farming and entrepreneurship. Even when she was still trying to break into acting, Rebekah believed so strongly in her husbands vision that she took a big bet: financing WeWorks first location using some of the $1 million that her parents had given the couple as a wedding gift. Kate Middletons New Personal Secretary Will Shake Things Up, Kensington Palaces incoming senior staffer is described as unconventional and a ball-breaker., Kimora Lee Simmons and NYC Mayor Eric Adams Grab Dinner Together. They were well-off, she said. Indeed, Rebekah has said that she doesnt even know if her own kids will go to college. According to the Post: "The devoutly religious Jewish family first went to South America, where Adam surfed, friends said. At the WeWork headquarters on Eighteenth Street near Sixth Avenue, Adam installed a secret exit, an ice plunge a metal tub filled with ice water, meant to stand in to refresh ones legs and a smoke eater. A high-powered HVAC vent usually used in cigar bars to keep the air clear, Neumanns smoke eater was for marijuana, according to the book. Sometimes he abandoned them upon landing, leaving staffers to find their own way home. I find Jared to be one of the most sophisticated real estate developers on earth, Adam Neumann told Bloomberg Businessweek in 2016, A lot of times when Im with Jared, I take cues from his behavior just to learn how to act. During this time period, however, the facade of the company started to fade, and financial documents revealed that not only had the company's losses surpassed its profits, but its $47 billion valuation by big-time investor SoftBank was not accurate, as reported by Bloomberg. 6 hours ago, by Eden Arielle Gordon Get the daily inside scoop right in your inbox. He'd had a tumultuous two weeks. Due to irresponsible business management, the company's deception of investors, and excessive spending, WeWork ultimately failed, leaving those who bought into the idea of the company, including shareholders and employees, stranded. Vanity Fair may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. In March, Forbes estimated that Adam Neumann was worth $4.1 billion.. At its peak, WeWork was worth a whopping US$47 billionan eye watering figure to Adam and his wife Rebekahnaturally, they didn't want to stop there. Princess Kate Does the Hokey Cokey on a Visit to Cornwall. The way I surf, I dont have time for paddling, he told a colleague. ), People who worked closely with Rebekah say that, at her best, she is smart and driven and was influential on WeWorks branding, coming up with clever ideas like the slogan Do what you love, focusing on creators, and honing the companys environmentally conscious ethos through efforts like banning meat consumption in the office. May 25, 2022 by Kimberly French. Meanwhile, WeWork is finally having its IPO through a special-purpose acquisition company. He also has said that Rebekah has used her years of accumulated wisdom to teach him about the game of life. But as any player knows, game recognizes game. Back then her name was Rebekah Paltrow, and everybody who knew her on campus also knew she was Gwyneth Paltrows cousin. Early life . Building community would be hard, the authors write. By 2017, seeking to grow WeWork into something more than just a real-estate startup, Rebekah Neumann founded WeGrow, an alternative elementary school. (Rebekah Neumann, through her press representative Asher Gold, declined.) According to a document filed with the Securities and Exchange Commission on September 13, Any chief executive officer who succeeds Adam will be selected by our board of directors, acting as a group. Thanks to her hefty inheritance, Neumman's wife, Rebekah (ne Paltrow - who, yes, is Gwyneth Paltrow 's cousin) was the first big investor at WeWork, later earning her the title of co-founder.. At the time Rebekah was a writer and producer, working on a short film documentary from the WeWork head office. Today, Rebekah and Adam Neumann are living in temporary social exile in Tel Aviv after starring in the most sensational corporate collapse probably ever. . They really BELIEVE they were ANOINTED to change the world, says a former employee of Adam and Rebekahs. 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