Performance goals are usually productivity goals for employees to follow in order to boost a company's output or performance. 1 of 18 Event manager performance appraisal Apr. complete 52-week event communication plan. Build and price service packages - complete in 2 months. Analyze project requirements and develop strategies. Get the FREE documents now. This plan can be an outline, a project plan, or another document. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. This will include the caterers, decorators, keynote speakers, and anybody else of relevance.. Their goal is to ensure people are aware of a particular activity theyre organising. For event planners who spent years planning in-person events, creativity manifests in the form of a unique event venue, extravagant entertainment, endless swag, or innovative stage design. Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for. Event attendance Mobile event app engagement Sponsorship spend Leads captured Social media engagement Registrations Session attendance Submitted feedback surveys Overall satisfaction score Whether thats app downloads, attendees, tickets sold, money raised is up to you. Avoid offensive jokes and disrespectful actions. Goals refer to a particular aim that clarifies your event purpose. Dont make this mistake! Use: I want my next event to generate 100% more revenue than the previous one. will give you the tools you need to focus on every aspect of the. Use: I want my next event to generate 30% more revenue from virtual and in-person ticket sales than the previous one. An event coordinator has many responsibilities that pose specific challenges, including hiring the correct number of staff, maintaining a budget, networking, dealing with the weather, not having experience, not being organized, etc. It's common for business owners or managers to set performance goals for employees, or for employees to set their own. Use numerical values to quantify targets. Take 30 minutes each morning to browse the web, so you can start your day informed and prepared. This goal is measurable because you can easily count one staff member for every 50 guests. including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. Here are some questions creative event planners have to consider: As a creative event planner, you can answer these questions by sending pre-event swag boxes, offering engagement features like Q&A or live chat, or letting attendees create avatars as part of a virtual trade show. Adapt customer service scripts when communicating. In it, Doran articulated five essential criteria for setting clear and measurable goals using the S.M.A.R.T acronym: The framework has been around for a while because it works. Learn how to adapt to stressful situations. Product Development Goal Example: Conduct 50 user interviews before the end of Q3.. Hofstadters Law: It always takes longer than you expect, even when you take into account Hofstadters Law. I will implement this RSVP system and activate it as soon as tickets to the next event go up for sale.. Here are some performance review phrases to use if communication is a weakness for the employee: Some employees just arent creative or struggle to come up with innovative ideas. Top-performing organizations constantly focus on the future and train or hire to ensure they have the right people to execute the strategy of tomorrow. Checking this information daily means you can be proactive in reallocating marketing spend, knowing how much food to order, or inviting more people to your event - rather than waiting until it's too late. Goals are usually specific and measurable. Start to ask yourself questions such as: You may find that your strategy might involve some mini-goals. My SMART objective is for my next event to generate 30% more revenue than the previous one from virtual and in-person ticket sales in the next six months. An event goal is a specific and measurable result from an event. Unfortunately, going over budget is a problem that happens more often than most would like to admit. Meanwhile, case studies can show you what your competitors are doing. Did the brand goals remain aligned to the event? Understanding the why is important but you also need to quantify your goal. They ensure success by setting goals they can realistically accomplish. Accept and process constructive criticism. For example, let's take the long-term goal of "Make my business official and operational in 8 months" and break it down into some smaller goals and give them due dates. Build relationships among peers that foster collaboration and discussion of new ideas.. Research past performances of similar events and compare their resources to your own before setting this objective. As well as taking time out to relax and catch up with their team, a wise event planner makes time to read industry news and blogs (like this one!) Use: I want my next event to generate 30% more revenue than the previous one. Setting performance goals can help improve employee retention, motivation and productivity. Let's look at an example of SMART goals in action: . Are you sure you want to rest your choices? Case in point? Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. To implement your SMART goals and accurately measure success, explore how Eventbrite Boost can help market your next event. Heres a simple framework to build upon for future events. In this example, the event organisers purpose is to make money from ticketed events. You want to set performance goals based on relevant deliverables with clear deadlines while keeping in mind Hofstadters Law. Your financial situation is unique and the products and services we review may not be right for your circumstances. Tomas Laurinavicius is a writer and designer. Whether youre selling physical products, info products or software, youre probably engaged in ongoing product development. My rule of thumb: 15% over the total budget should help offset any costs you might have missed during budgeting. Using SMART goals helps you cover all of the bases. My goal is to increase the ticket sales for my next event, one month from now, by at least 25% compared to the last event I coordinated. Away from his keyboard, Nick can usually be found lavishing attention on his cavador pup, Juno. More specific goals could include increasing the company's event attendance rate. Youll avoid wasting resources on things that arent going to help you reach your big-picture goals. Write down lots of ideas for the goal first. 2. Eliminate personal bias so discussions are not misinterpreted. Instantly access free expert advice, management strategies and real-life examples of workplace To achieve this, I will apply to 1 job per week for 2 months submitting a total of 8 job applications. It may seem obvious, but when decision-makers look to measure the success of the event, they may suggest things that are simply out of your control. Create a website - complete in 2 months. Yet, at the same time, it can also be profoundly stressful and chaotic. Once you know your event goal and youre confident and passionate about those goals its time to figure out how youre going to reach them. Performance Goals for Event Planners Here are a few examples of the types of areas you could build your performance goals around. Goal: Stronger social media presence Let's start with an area we know you're familiar with - social media! Well start with the steps to setting goals for an event, and then well give you a few examples of great event goals for a bit of inspiration. To promote better listening: Show by asking open-ended questions that you are engaged in conversations.. MAISON&OBJET, an event geared toward lifestyle-related professionals, hosts four main events every year and has an international audience. Similarly for outdoor events, creating a backup plan to point to in the case of inclement weather is never a bad idea. Was the budget or budget range met? Encourage team creativity by listening to new ideas. Many employees lack the initiative to take on new tasks or complete assignments without the need for micromanaging. What do you hope to accomplish in hosting an event? Theyre incredibly detail-oriented, stick to schedules, and fight tooth and nail to stay within budget. How will you specifically measure your success? How do I keep virtual attendees engaged and connected to in-person attendees? Instead, theyre focused on learning what they can to make sure the next event is even better. Copyright 2023 Bizzabo. How do I get virtual attendees to show up at the event live? Use sales techniques to offer additional products and services. A goal to plan a week-long country music festival by the end of the month is time-based and specific, but its probably not attainable or realistic. Its the best way to ensure everyone knows their expectations. Anticipate what your manager will need to know and provide that information. For managers: Keep team members informed of each others actions.. But if you do have time, a timeline can help you with coordination as far out as days and weeks in advance to event day. Eventbrite tracks a range of KPIs including sales and how much youve made from each ticket type, promotional code usage, attendee geography (by IP address), and merchandise sales. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. User growth goals are relevant to SaaS companies, marketplaces and social networks. "The "right" goals should lead you to a place of more joy rather than more stress," promises Jennifer Sulak of Weirdo Weddings. Copyright 2022 Cvent Inc.All rights reserved. Consider setting additional performance goals that include other relevant metrics, such as open and click-through rates, to balance the incentives. Diversity in the workplace is more important than ever. Some employees struggle with having an appropriate attitude at work. You should consider a survey with thumbs-up and thumbs-down buttons. For virtual and hybrid events, however, creativity comes in different forms. Performance Review Documents will give you the tools you need to focus on every aspect of the performance review, from preparing and conducting the appraisal to following up after its completed. Be flexible enough to implement new concepts. Neglecting to gather specific details and data for your event, such as the return on your investment, is another problem. During multi-day events, mini-daily debriefs are important not only for making in-the-moment adjustments but also for capturing the successes and challenges of the event itself. Its also vital, as the scouts say, to always be prepared. Proactively determine if current policies and procedures support diverse employees. R: This goal is relevant because organization and communication between all appropriate parties are essential for an event to be successful. Here are 100 phrases to adapt, from 2600 Phrases for Setting Effective Performance Goals by Paul Falcone as well as additional performance goal phrases that may help you to provide more useful feedback to struggling team members. While it may not always be feasible to set just one goal, especially for large organizations, what matters here is clarity. For example, if 100 people visited your sales page and 10 of them bought your product. they need to succeed in 2022 and beyond. 3. Second, for proper organization, I will host a meeting with all relevant parties on the morning of the event. For example, you cant really control how many of your attendees choose to return for next years conference. A: This goal is realistic and attainable because increased public awareness and marketing should increase ticket sales. Their goal is to ensure their events get more profitable. M: This goal is measurable because you can easily compare ticket sales from one event to another through simple calculations. Objective: Sell a certain number of tickets at various price points to ensure you hit your goal. . Use: I want my next event to generate more revenue than the previous one. One of the most challenging things we can . Participate in the implementation of diversity initiatives. SMART Goal Example Summary: I will land my dream job working for a SaaS company like Shopify and travel long-term as a digital nomad. Keep work and home life separate as much as possible. Avoid taking professional criticism poorly. If youre not sure what these smart goals should look out, check out the examples later in this post. Information provided on Forbes Advisor is for educational purposes only. These performance goal phrases may help poor planner improve: Listening is key to any successful relationship including those at work. Third, I will summarize the responsibilities of various pertinent parties in detail and what timelines they must follow. Did the audience take the intended action? Your event VIPs could be keynote speakers, celebrities, dignitaries, or event stakeholders. Weak Goal Example: I'm going to secure a promotion. Discover ways to think outside the box and be more decisive. First, lets look at what SMART goals are. Attainable: This is easy to attain and very realistic. Many planners dive right into planning without even considering this crucial bit of information. The above challenges can be tackled and overcome using the SMART goal-setting method. A: This goal is attainable because many people are looking for jobs. because theyre used to it. When working with performance goals, focus on what you can control. By making sure VIPs are included in the event planning strategy early, you can set milestones prior to the event to make sure they have the information they need in order to be a part of your event. Event planners goals are to design and execute memorable events that fulfill their clients and attendees wishes. Your objective should be something you can realistically achieve. Past performance is not indicative of future results. Use these performance review phrases to give feedback: Editors Note: Helping your employees write strong performance goals is extremely helpful when it comes time to sit down for performance reviews. Please do your own research before making any online purchase. Event organizers also set goals and KPIs for each event and reflect on what they could do better next time if they didnt achieve the outcomes they hoped for. Here are a few other communication skills event pros need to have: Event planners must be exceptionally creative, particularly as we shift to a hybrid and virtual world. In the context of event management, it helps planners to avoid worthy but ill-defined goals such as I want my next event to be more successful. A: This is an attainable goal, as RSVP systems are pretty standard. Every team has at least one member who is frequently late or flaky. As you can see, event planning and coordination is not an easy career. And how many of those leads your team followed up with in the months after. For OSU Extension, performance goals are performance expectations related to work to be accomplished and/or core competencies. Conversion Rate Goal Example: Increase conversion rate from Facebook ad clicks by 11% by the end of the year.. And when all else fails, start your goal-setting process with joy. Keep reading to learn more about the event planning skills you need in order to deliver event experiences that attendees wont forget anytime soon. Youll be able to accurately assess how near or far you are from declaring your event a success. Collecting event data will help you to devise an effective strategy and work towards consistently improved results. For example, if your venue has strict load-in and load-out times for suppliers, youll want to note that on your timeline. Performance information may have changed since the time of publication. By measuring the KPIs of your event, you can check how high your return on investment (ROI) is and to what extent your previously defined goals have been achieved . Event KPIs (key performance indicators) are the best way to track and measure your event's success. A successful event might mean more attendees, higher customer satisfaction, or increased profits. 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