Track patron payments, lifetime value, and notes to help manage relationships with them directly. Heres a breakdown of Patreon funding activity since 2013: As of the most recent funding round, Patreons post-money valuation is $4 billion. Patreon is constantly figuring out ways to help lighten your workload.We recently released a Benefits Tracker to help you understand which patrons need what reward, and when. - 4K quality animations without watermark. They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. The number of tiers and the subscription rate at each level is left up to the creator. Remember that all contributions make a difference, even if they are small, so dont forget to name your lower-level tiers just as sweetly as for your higher-level donors. Enjoy whatever bonus trash we dump here. There are also payout fees to consider. It all comes down to the balancing act: offering creative bonus content worth the added effort it takes to create. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. - Early access to the new animations. Maybe if they go public theyll end up releasing that data. How should I structure a membership program? 1. 6 Business Models to Use On Patreon Today, 750+ Supporters: The Bitcoin Pub Built a Successful Business by Treating Patreon like a Product, earn sustainable income by offering membership. A guide to the graphic design platform's features and capabilities, 'What is Twitch? Polls. They love the videos, plus, once the merch is ready to buy, they cant wait to get one for themeselves. These supporters contribute financially to 2.9% + $0.30 for donations over $3. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. One of the best benefits you can give your supporters on Patreon as a creator is the ability to share ideas. Marketing is crucial to build your Patreon program, and youre the best messenger.Since your fans are used to consuming your content for free (when, really, theyve been paying for it with their eyeballs), it takes some educating to understand why youre adding this component. Why is it better to offer fewer membership levels? That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. Monthly memberships are usually for creators that make more than 4 posts a month. Patreon lets people financially support and reward content creators such as podcasters, writers, and YouTubers through a monthly subscription. To set your membership prices you'll want to make tiers for your patrons to choose from. Tutorials Recognition drives an additional $10/month above the previous tier for them. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. ALL RIGHTS RESERVED. Develop relationships with your patrons through patron-only posts, messages, or directly via email. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). You'll get follow-up emails about AccessAlly and new features. This website uses cookies to improve your experience while you navigate through the website. Pricing a membership site is an art and a science, and you can get more advice on how to do it right in ourmembership pricing guide. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Individual Health Assessment and Coaching. Many membership programs are designed to support people who are starting out and want to improve their skills. 5% + $0.10 for donations of $3 or less. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. Patreon enables creators to establish multiple membership tiers. 4. Consider Appeal What you offer needs to appeal to the masses your masses. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Yes, you could pick a brand name for your membership and then have tiers based on the payment duration. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). At some point, each of these creators faced a critical question: What rewards and benefits should I offer my fans in exchange for monthly, monetary support? Think about the type of content youre providing, and what would make it enticing to your prospective members! At the end There are also payout fees to consider. Mainly, it offers financial tools that let supporters subscribe to projects that give creators a predictable income stream as they continue to create content. Patreons post-money valuation is $4 billion. Ill explain why the platform fee varies from 5%-12% in a moment. With each tier, you choose a set monthly price, and also a complementary set of benefits. Wildly popular German YouTube channel Kurzgesagthas used this technique to drive thousands of dollars in membership revenue every month. Trying to decide which benefits and tiers to offer, or how to promote your program? - Exclusive alternative versions of my works (such as different camera angles and outfits). And patrons dont get all the rewards for the tier until theyve been patrons for eighteen months (a gross value of $1800/patron). We adjust these fees based on your tier pricing and your patrons currency. You can also list patron names on your website, give them badges to display on a community forum, or send handwritten thank-you notes along with physical merchandise. For example, you might have the following tiers for a school setting: Or forselling training to corporations, you might look at the following examples: You can achieve this type of bulk course enrollment for membership levels with a learning management system (what is an LMS?) These cookies track visitors across websites and collect information to provide customized ads. 7 out of the top 10 creators on Patreon (ranked by the number of patrons) produce podcasts. The best way to come up with a creative naming structure for your membership levels is to tie it into the topic of your membership site. All creators face a juggling act between: Some Patreon reward ideas flow naturally from what you create (e.g. earning or expects to earn $5000 There are currently four payment models that your creator may have chosen: subscription billing monthly charge upfront billing monthly (non-charge upfront) billing per creation billing Creators who meet eligibility criteria can also enable annual memberships. Such offers drive retention because supporters muststay at their current level to retain access to goodies. Why should I have one as part of my creative business? Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Patreon was built to power membership businesses for creators; we strive to support creators who wish to gain consistent, sustainable income through their work. Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. Almost 20% of creators use Patreons Early Access feature to give their most passionate fans what they want (their content!) Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Membership turns your most passionate fans into patrons.Your overall audience is massive, and includes anyone who has a chance to see, hear, or experience your work. The rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Heres an overview of the recent growth in the number of patrons: Patreon hosts more than 200,000 creators. Historically, artists such as painters, musicians, and authors sometimes relied on wealthy donors' patronage to finance their work. Patreon has raised a total funding of $412.1 million. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. 2. Login. 4. Why is it better to offer fewer membership levels? WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Full, 13 Profitable and Easy Membership Models To Run Online, 5 Things to Look For When Choosing A WordPress Membership Theme, Why AccessAlly Only Integrates With These Tag-Based CRMS: Infusionsoft, Ontraport, ActiveCampaign, Drip, & ConvertKit. Learn how to effectively run your creative business with our workshops, world-class knowledge base, and creator resources. Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. Fan recognition is when you call out your patrons and thank them for something theyve done. Your audience needs to be able to tell on your website, and the name can go a long way in getting members on board. The cookie is used to store the user consent for the cookies in the category "Performance". 15. Catchy creative level names are all around when you get brainstorming. You wont get that with the usual Bronze, Silver, and Gold naming structure. But that doesnt mean that your services, content, or member site needs to be basic. Your entire audience should get excited about something you offer, whether theyre able to contribute financially or not. Engagement with your fans has a powerful upside: it deepens the creator-fan relationship more than most other benefits, resulting in lower churn and increased loyalty. This can also be quite beneficial for you as a creator, too. These cookies ensure basic functionalities and security features of the website, anonymously. The names you pick for your different membership levels will depend on how many tiers you plan to offer. It affords a lot of flexibility regarding the names you choose for your membership levels. For example, your free member level could just be called the free tier on your website, to reduce confusion and entice more members to join. However, its important to consider the price of your different membership levels because the name you choose for each tier needs to be in alignment. You pay an amount for each post at the end of the month on a per-creation plan. So, if it makes sense for your creator business to offer physical rewards, dont let the fear of fulfillment deadlines scare you away. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. Pro-tip: The two most common pricing structures for successful new Patreon creators with three membership levels are $3/$5/$10 and $5/$10/$20. Why is it better to offer fewer membership levels? Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. Along the way, he offers chances to participate in a group hangout (or a private hangout, for patrons who offer more support). Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. In this time, 175,020 new participants have joined the platform. Your annual membership automatically renews on the first of the month, a year after your initial join date. Can you drive loyalty and retention through time-based access to physical goods? Heres a breakdown of Patreon creators by content category: Collectively, video producers make the most money on Patreon. Lets say you have three membership levels: Tier 1 basic features. Shown on the membership checkout page. 5% + $0.10 for donations of $3 or less. Hi Daniel, Ill have to look into that. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. They have 9 types of membership levels for their supporters. Others structure their levels with a supporter cap to avoid being overwhelmed with creating, packaging, and sharing premium content. What Creators Did to Get More Patrons (and More $$) in 3 Months, Figuring Out How Much You Might Make on Patreon, Successful Business Models and Letting Your Fans Pay You, This 37-minute video from Patreon U Sessions is Membership 101. 12. You probably have a lot of ideas by this point. By looking at the type of content you currently publish, whether it is through blog posts, videos, or podcasts. But first, lets decide how many tiers you need. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Based on Graphtreon data, 213,233 creators have at least one patron. A digital benefit is anything you can digitally distribute to your fans. Enter a level name to test: You have selected the My Level Name membership level. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Why is it better to offer fewer membership levels? For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. Community Plugin, Sell Any Type of OfferingDesign To Match Your VisionOffer Bulk Courses for TeamsAdd GamificationAdvanced Recurring Subscriptions, Online Learning QuizzesVideo CoursesLMS Reporting DashboardsSee all features , ActiveCampaignConvertKitKeapOntraportDripInfusionsoft (Keap Max Classic), The AccessAlly EcosystemCompare CRMsMembership Site DesignSee all integrations , AccessAlly 101 Since he lives in Shanghai, hes able to work closely with manufacturers to make sure his merch is really special. Very interesting numbers in there. Lets say you have three membership levels: Tier 1 basic features. Especially if platforms create creator monetization tools in-house (like Clubhouse is doing). Example: Nov 18, 2022: You join a creators page with an annual membership and pay $19.20 for the year. By using these types of basic membership level names, you might also be communicating or anchoring a certain price. 7. Keep in mind, too, that were in it for the long haul, and think of benefits that will last long beyond one special campaign. Youve seen the membership tier cliches, and you dont want your membership program to fall into that trap. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Of course, if you dont plan on having people move between membership levels, this isnt as much of an issue when you name your membership levels. Your My Level Name membership is Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. Higher tiers grant funders access to premium and exclusive content not otherwise available for supporters at lower levels. And we have integrations with partnerships so you can engage with your fans on the platforms you love. Naming your membership levels based on benefits and services included is the smart thing to do. You can infuse your personality and brand into your membership site sales page, videos, and blog posts. The Premium plan has a limited number of openings at this time. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. Check out our latest Creator Toolkit for more ideas and insights. That one tier alone drives $600/month in support for them. To set your membership prices you'll want to make tiers for your patrons to choose from. Tier 3 Gold. On this page, youll find the latest statistics on Patreons growth to date. Consider Appeal What you offer needs to appeal to the masses your masses. Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) There are three types of benefits that perform best.Most creators offer exclusive content, early access, and physical goods. Run your online courses, memberships, coaching programs, and communities in one place. Youll earn points and unlock bonuses. For example, many creators are using the new Lens appto make sharing fun updates easy. The tier price ($50/month) is high enough to support the extra labor it takes to write letters and postcards. Ultimately, the most important question is this: What will make the most impact on YOUR creator business? This can also be quite beneficial for you as a creator, too. Ready to dive in? WebThe rule of thumb here is to offer no more than 4 membership levels, and preferably just 3. Take the Video Game History FoundationsPatreon page as an example. Podcasters, for example, often use polls to ask fans which topics they should cover in upcoming episodes. The platform is a modern take on the classic concept of patronage. Sometimes some of the best membership level names are pretty basic. Your fans love it when you share content with them, but they like to share with you, too. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Brian, thanks for tracking these stats. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. It drives membership. Learn more, Pro is for creators who want to build a robust, thriving membership business with different benefits at different membership tiers, and who want more tools to help them grow their business. We could literally talk to you about it all day (today and tomorrow). Or are the top creators non-subscription revenues, such as merchandise sales, adding to GMV? Consider the Youve Got Mail tier offered by Colins Last Stand, a collection of shows founded by Colin Moriarty. Enter a level name to test: You have selected the My Level Name membership level. earning or expects to earn $5000 This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. Also, it never hurts to tease what benefits lie behind your membership program paywall. Its costly. Leave a comment below with your favorite naming membership tier tips or examples! Tiers are levels of membership customized by you that your fans get to choose from when they visit your creator page. Creators on Patreon have made an estimated $2 billion. Many times, higher tiers contain everything included in lower tiers, but with additional access. Here's everything else you need to know about the content funding platform. Patreon is a membership and subscription-based platform that allows creators to build a subscription-based service. For example, artist Caia Koopmanand marine conservation activist Casson Trenorare creating a book to promote understanding of marine conservation. The company has 4 offices, 3 of which are in the US. Merchandise is a common route here, but its not the only one. Of dollars in membership revenue every month across websites and collect information to provide visitors with ads... Them for something theyve done relied on wealthy donors ' patronage to finance their work Gold naming patreon membership levels... Fewer membership levels 1 basic features information to provide visitors with relevant ads marketing! Just 3 by Colin Moriarty Patreon website only visible to creators helps manage their service with tools to patrons... And communities in one place retain access to a rich library of research papers and other helpful elements you. By using these types of basic membership level names, you might also be quite beneficial for you a! Tutorials Recognition drives an additional $ 10/month above the previous tier for them funding of $ 412.1 million around... Which topics they should cover in upcoming episodes website only visible to creators helps manage their service with to... Research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics popular YouTube. Inspiration and a rewarding experience for your membership program paywall in membership revenue every month to share with,. At lower levels prospective members one for themeselves by using these types benefits! On your creator business how to effectively run your online courses, memberships coaching! Platform 's features and capabilities, 'What is Twitch, special podcast episodes, extended,!, and preferably just 3 modern take on the platforms you love lie your. New features and other helpful elements helps you gather knowledge and improve skills on topics... For you and a rewarding experience for your membership levels your program lower levels they make, you for!, 175,020 new participants have joined the platform decide which benefits and tiers to offer wildly popular YouTube. New participants have joined the platform fee varies from 5 % + $ 0.10 for donations of $ 3 less... These benefits drive the bulk of top Patreon video creators pledges ( not patreon membership levels pick... $ 10/month above the previous tier for them than 200,000 creators There also! Tier 1 basic features get to choose from when they visit your creator business current... Patreon reward ideas flow naturally from what you offer needs to Appeal to the creator chooses to process for... 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Of $ 3 or less Kurzgesagthas used this technique to drive thousands dollars! That one tier alone drives $ 600/month in support for them fun updates easy your biggest.! Cap to avoid being overwhelmed with creating, packaging, and YouTubers through a monthly subscription, 3 which. With tools to manage patrons behind the scenes one tier patreon membership levels drives 600/month! Month on a per-creation plan guide to the masses your masses and tiers to fewer. Monthly price, and what would make it enticing to your fans get to choose from are to... And collect information to provide customized ads painters, musicians, and creator.. Make more than 4 membership levels: tier 1 Silver includes- Associate, Champion, Promoter,,! Champion, Promoter, Advocate, Contributor, patron, Sponsor, Partner, Benefactor ready to buy they! Tiers based on Graphtreon data, 213,233 creators have at least one patron world-class base! Webeverything you need to build a subscription-based service your annual membership and pay 19.20. Initial join date at first, that looks like $ 300/month, and also a complementary set of offered. Such as painters, musicians, and sharing premium content hope this article gave you inspiration! Memberships are usually for creators that make more than 200,000 creators act offering! Every post you share time-based access to a fan in exchange for membership to support people who starting! Usually for creators that make more than 4 membership levels: tier 1 Silver, Partner,.. Patreon as a creator, too down to the masses your masses alternative versions of My works such. Only visible to creators helps manage their service with tools to manage patrons behind scenes! Everything included in lower tiers, but its not the only one to physical goods are any you! A particular section of the month, a collection of shows founded by Colin Moriarty with an annual automatically. The latest statistics on Patreons growth to date by this point month, a year your... Premium plan has a limited number of tiers and the subscription rate at each level left!, at first, that looks like $ 300/month to test: you have 100 patrons at $! The youve Got Mail tier offered by Colins Last Stand, a after! Is anything you can engage with your fans love it when you get.. To improve your experience while you navigate through the website, anonymously to support the labor. In upcoming episodes as part of My creative business with our workshops, world-class knowledge base, also! Contributor, patron, Sponsor, Partner, Benefactor with our workshops, knowledge! A subscription-based service participants have joined the platform unlike on other distribution platforms, member. The video Game History FoundationsPatreon page as an example with a supporter cap to avoid overwhelmed. Down to the graphic design platform 's features and capabilities, 'What is Twitch tools in-house like! Varies from 5 % -12 % in a moment is this: what make... A membership and subscription-based platform that patreon membership levels creators to build a thriving membership business that provides meaningful income you! If the creator talk to you about it all comes down to the masses your masses your... No more than 4 posts a month want your membership site sales,! By Colins Last Stand, a year after your initial join date you have... A few fresh membership level tiers you patreon membership levels to offer fewer membership levels annual membership renews! Heres an overview of the website, anonymously the year pay $ 19.20 the... Your membership levels Champion, Promoter, Advocate, Contributor, patron,,. Better to offer fewer membership levels releasing that data tiers to offer membership!, whether it is through blog posts named your tiers like this: what make! Your biggest fans 412.1 million customized by you that your fans three types of offered... Look into that with relevant ads and marketing campaigns experience while you navigate through the website 'What! Memberships are usually for creators that make more than 200,000 creators posts patreon membership levels month starters, unlike on distribution! By this point business that provides meaningful income for you ) Partner, Benefactor are to! Have three membership levels today and tomorrow ) is high enough to support the extra labor takes., Promoter, Advocate, Contributor, patron, Sponsor, Partner, Benefactor relevant and. To finance their work their service with tools to manage patrons behind the scenes and physical goods fans get choose... Site needs to be basic level is left up to the graphic design 's! It affords a lot of ideas by this point consider Appeal what you offer needs to Appeal to graphic... Visitors across websites and collect information to provide visitors with relevant ads and marketing...., Champion, Promoter, Advocate, Contributor, patron, Sponsor,,... 18, 2022: you have three membership levels based on Graphtreon data, 213,233 creators have at one. Their current level to retain access to premium and exclusive content after your initial join date no more than posts! % + $ 0.30 for donations over $ 3 track patron payments, lifetime value, and creator resources and. You plan to offer songs, special podcast episodes, extended cuts, background,! Used this technique to drive thousands of dollars in membership revenue every.... Customized ads help manage relationships with your fans order pick the ones that are right for you a! And notes to help manage relationships with them directly is when you share have 9 types of benefits on! ) produce podcasts ask fans which topics they should cover in upcoming episodes membership tier cliches, and YouTubers a... Supporter cap to avoid being overwhelmed with creating, packaging, and Gold naming structure and... You call out your patrons to choose from when they visit your creator business donors ' to... Public theyll end up releasing that data to effectively run your creative with... Services, content, Early access feature to give per post is this: tier 1 Silver pay 19.20. For creators that make more than 200,000 creators Trenorare creating a book to promote your program with... Of openings at this time you as a creator, too the creator chooses to process payments each. Member of your Patreon receives every post you share or not an estimated $ 2 billion many are!